Vol. 21 No. 1 (2024): JUNI 2024

Articles

• THE INFLUENCE OF FINANCIAL MANAGEMENT ON THE TURNOVER OF MICRO SMALL AND MEDIUM ENTERPRISES (UMKM)

  Akbar Deanova, Tongam Simamora, Widi Dwi Satria

  00-14

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• INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA"

  Reggy Dharmawan, Arif Sugiono, Prasetya Nugeraha

  15-25

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• INTEREST IN USING OVO: THE ROLE OF TRUST IN MEDIATING SECURITY AND PERCEIVED EASE OF USE

  Mercy Casanova, Arief Teguh Nugroho

  26-41

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• THE ROLE OF PERCEIVED HEALTH BENEFIT, BRAND IMAGE, AND DESIGN APPEAL TOWARDS HEALTH MASK REPURCHASE INTENTIONS AFTER EASING POLICY OF HEALTH PROTOCOL

  Caesar Rosyad Achmadi, Muhammad Harfiansyah Makarim, Oktafalia Marisa Muzammil

  42-53

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• THE INFLUENCE OF VENTURE CAPITAL, ONLINE TRANSACTIONS, SUBJECTIVE NORMS, ENTREPRENEURSHIP EDUCATION PROGRAMS, ON ENTREPRENEURSHIP INTENTION

  Endah Wening Budiningrum, Subandi Subandi, Retno Kurnianingsih

  53-69

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