Published: 2025-05-09

Articles

Financial Management of Yogyakarta Students: The Role of Locus of Control, Love of Money, and Financial Inclusion

Anika Kumalasari, Siti Resmi, Alivia Meyrizka Utami

1-11

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Eco-Friendly Innovation Strategy: Analysis of Absorption Capacity and Knowledge Management of MSMEs in Yogyakarta

Salsadilla Choirunnisa, Siti Nursyamsiah

12-28

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The Influence of Green Innovation, Green Market Orientation, and Marketing Capabilities on The Marketing Performance of Green MSMEs

Diyah Rahayu Nur Qomariyah, Audita Nuvriasari

29-44

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The Effect of Price, Promotion, and Product Innovation on Grab Car Customer Satisfaction

Heryanti, Subarjo

45-57

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Affordable Value Innovation: Study in Education Industry in Indonesia

Pepey Riawati Kurnia

58-71

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How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials

Rizki Muhammad Aldino, Deru R Indika

72-83

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Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism

I Wayan Meryawan, Tjokorda Gde Agung Wijaya Kesuma Suryawan, Made Mulia Handayani, I Dewa Agung Ayu Eka Idayanti, Mahayanti Fitriandari

84-97

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The Effect of Environmental, Social, and Governance (ESG) Disclosure on Basic Material Company Financial Performance

Dellya Assyifa Sabrina, Sriyono Sriyono, Retno Yulianti

98-114

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Gen Z’s Interest in Buying Le Minerale Products: Seen From The Influence of Social Media Advertising, Word of Mouth And Brand Image As Intervening Variables

Marlita Wulansari, Bartolomius Dias, Arief Nurrahman

115-129

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Brand Image Mediates the Relationship between Influencer Credibility and Purchase Decisions among Generation Z

Penny Rahmawaty, Dewanti Eka Purnama

130-145

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