ANALISIS PENGARUH BIAYA DISTRIBUSI, BIAYA PROMOSI DAN JUMLAH PEGAWAI PEMASARAN TERHADAP HASIL PENJUALAN

Authors

  • Nerys Lourensius L.T.

DOI:

https://doi.org/10.21831/jim.v12i1.11737

Keywords:

distribution cost, promotion cost, marketing of variable number of employees and sales result

Abstract

 

This study aims to determine: (1) significant relationship between the cost of distribution, promotion and marketing headcount simultaneously against the sale at PT. Prima Athatama Magelang. (2) significant relationship between the cost of distribution, promotion and marketing headcount simultaneously against the sale at PT. Prima Athatama Magelang.          The research was conducted at PT. Prima Athatama Magelang. Data collection techniques used were interviews and observation techniques. The data obtained are qualitative and quantitative data. Peneitian objects are data on the number of distribution costs, promotional costs, the sheer number of employees of marketing and sales results have been achieved. In this study proposed two hypotheses: (1) Is there a significant relationship between the cost of distribution, promotion and marketing headcount partially against the sale at PT. Prima Athatama Magelang. (2) Is there a significant relationship between the cost of distribution, promotion and marketing headcount simultaneously against the sale at PT. Prima Athatama Magelang. Data analysis test of two hypotheses to be used multiple linear regression analysis with significance level of 5%, then before the data in the analysis test is conducted prior t test, F test, test R (determination) and classical assumption.

The results showed that: (1) distribution costs, variable costs of promotion and marketing of variable number of employees partially have significant influence on sales results (Y) in PT. Prima Athatama Magelang evident because of the test results obtained by value t count t is greater than t Tabel is 3,475> 1,672. (2) distribution costs, variable costs of promotion and marketing of variable number of employees simultaneously have a significant impact on sales results (Y) in PT. Prima Athatama Magelang evident because of the test results obtained F count F count larger than F Tabel, namely 204, 811> 3,162. The results showed jointly have a significant impact on sales results (Y) in PT. Prima Athatama MagelangKata.

References

Haider F. Abdul Amir. 2004. Modul Praktikum Statistik Deskriptif SPSS.Yogyakarta.

Kotler, Philip. 2000. Marketing. Jakarta: Erlangga

Swastha dan Irawan. 2002. Manajemen Pemasaran Modern. Yogyakarta: Liberty

Swastha, Basu. 2004. Azas-azas Marketing. Yogyakarta: BPFE

Swastha, Basu. 2004. Manajemen Penjualan. Yogyakarta

Stanton, William J.2000. Manajemen Pemasaran. Jakarta: Erlangga

Lupiyoad., 2001. Marketing Mix. Jakarta: Erlangga

Marom, Chairul . 2002. Sistem Akuntansi Perusahaan Dagang. Jakarta: Erlangga

Azwar, Saifuddi. 2007. Analisis Data. Yogyakata

Gujarati, Damodar. 1997, Ekonometrika Dasar. Jakarta : Erlangga

Downloads

Published

2015-01-01

Issue

Vol. 12 No. 1 (2015): Januari

Section

Articles

License

An author who publishes in the journal "Jurnal Ilmu Manajemen (JIM)" agrees to the following terms:

Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.

Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).

All materials in this site are protected by the law. It is prohibited to quote a part of or all of this website contents for commercial purposes without the permission or consent of the editors.

If anyone finds one article or more in this journal violate or potentially violate one's copyrights, please report to us through e-mail of Principle Contact.

Legal-formal aspects of accessing any information and manuscript in this journal website refer to the provision of license Creative Commons Attribution-Share Alike (CC BY-SA). Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.


All information available in 'Jurnal Ilmu Ekonomi (JIM)' is academic in nature. 'Jurnal Ilmu Ekonomi (JIM)' is not responsible for loss due to the abuse of information in the website.