PENGORGANISASIAN GERAKAN SOSIAL BERBASIS PETISI ONLINE (STUDI KASUS: CHANGE.ORG INDONESIAN CHAPTER)

Muhammad Dedy

doi:10.21831/informasi.v47i1.14827

PENGORGANISASIAN GERAKAN SOSIAL BERBASIS PETISI ONLINE (STUDI KASUS: CHANGE.ORG INDONESIAN CHAPTER)

Muhammad Dedy, University of Indonesia, Indonesia

10.21831/informasi.v47i1.14827

Abstract

The purpose of this research is to clarify the role of online organization media, change.
org, as a form of support for protesting that claimed virtual collective. Previous research
explains that the online media has been used for political campaigns, as well as a tool to
express ideas openly, but still organized online and offline elementary. Specifically, this
research wanted to show that change.org can be a tool for protest to claim a collective
complaint based virtual form in the form of an online petition. Such cases tend to be
higher in urban communities because it is relatively more active in terms of Internet
usage so that the use of media such as online petitions can be a tool to pass up a protest
which will be expressed as a collective complaint. Online media is considered to be an
appropriate tool in collecting petition claims because everyone will be able to access the
Internet as well as determine the attitude to an event that occurred. By using qualitative
research methods, this research interview the informant involved in the manufacturer’s
online petition change.org online petition and the petitioners online. Conclusion
Change.org is a vital tool for spreading ideas and at the same time being an identity for
movement.

Penelitian ini bertujuan untuk menjelaskan peran media online change.org sebagai bentuk
pengorganisasian dukungan gunamelakukan protes yang terklaim kolektif secara virtual.
Penelitian sebelumnya menjelaskan bahwa media telah digunakan untuk alat kampanye
politik serta untuk menyampaikan gagasan secara terbuka, namun masih terorganisasi
secara online dan ofline yang elementer. Secara khusus, penelitian ini ingin menunjukkan
bahwa change.org dapat menjadi alat untuk melakukan protes yang dapat menjadi kekuatan
untuk mengklaim suatu keluhan secara kolektif berbasis virtual berupa petisi dalam bentuk
online. Kasus semacam ini cenderung tinggi di masyarakat perkotaan karena relatif lebih
aktif dalam hal penggunaan internet sehingga penggunaan media berupa petisi secara online
dapat menjadi alat untuk melalukan protes yang akan bisa dinyatakan sebagai keluhan
kolektif. Media online dianggap dapat menjadi alat yang tepat dalam mengumpulkan
klaim petisi sebab semua orang akan dapat mengakses internet sekaligus menentukan
sikap terhadap suatu peristiwa yang terjadi. Dengan menggunakan metode penelitian
kualitiatif, penelitian ini mewawancarai informan yang terlibat dalam petisi online change.
org yakni pembuat petisi online dan penandatangan petisi online.KesimpulannyaChange.
org merupakanalat vital untuk menyebarkan ide dan sekaligus menjadi identitas guna
melakukan gerakan.

Keywords

Online Media, Petition, Social Movement

Full Text:

M Dedy

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DOI: https://doi.org/10.21831/informasi.v47i1.14827