PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
DOI:
https://doi.org/10.21831/informasi.v46i2.11794Keywords:
Persuasive Communication, Health Campaign, Pictorical WarningAbstract
Smoking has became the serious problem which always to be the classical dynamic of
health communication's field. Through health campaign by using pictorical warning in
cigarette packs, Indonesian Government has priority to reduce the number of smokers
in Indonesia. Pictorical warning in cigarette packs was regard as one of communication
strategic for implementing. Health campaign has outcome that could change the
health behavior for the persuadee. Visualization by using image becomes persuasive
communication tools cigarette packs as the communication media. EPPM model was
used to analysis this case. This paper was using literature study to understand this
problem.
References
Ardiansyah, Ferry. (2014). 80 Negara adopsi aturan gambar seram di bungkus rokok. Diakses pada 18 Agustus 2016 http://news.okezone.com/read/2014/11/24/18/1069904/80-negara-adopsi-aturan-gambar-seram-di-bungkus-rokok
Blythe, Jim. (2001). Essentials of Marketing Communication. England: Pearson Education Limited.
Deny, Septian. (2014). YLKI: Gambar seram di bungkus rokok lindungi konsumen. Diakses pada 18 Agustus 2016 http://bisnis.liputan6.com/read/2069173/ylki-gambar-seram-di-bungkus-rokok-lindungi-konsumen
DeVito, Joseph. (2011). Komunikasi Antarmanusia Edisi Kelima. Jakarta: Karisma Publishing Group.
Ilham (2015). WHO: Rokok menjadi pembunuh utama. Diakses pada 11 Oktober 2016 http://www.republika.co.id/berita/internasional/global/15/02/05/nj9ojt-who-rokok-menjadi-pembunuh-utama
Littlejohn, S,W, and Foss, K,A,. (2009). Encyclopedia of Communication Theory. USA: Sage Publication.
McCool, J., Webb, L., Cameron, L,D., & Hoek, J. (2012). Graphic Warning Labels on Plain Cigarette Packs: Will They Make a Difference to Adolescents. Journal of Social Science & Medicine, 74, 1269-1273.
Morvan, Gallopel K, et al. The Use of Visual Warning in Social Marketing: The Case of Tobacco. Journal of Business Research 64 (2011) 7-11.
Mulyana, Deddy. (2007). Ilmu Komunikasi suatu pengantar. Bandung: Remaja Rosdakarya.
Negoro, Sherly,H. (2015). Pengaruh pengetahuan atas pesan dan persepsi resiko terhadap sikap merokok di kalangan perokok remaja Yogyakarta dengan perilaku sebagai variabel intervening. Semarang: Universitas Diponegoro Semarang.
Noorastuti, Pipiet, T,. (2012). Pentingnya gambar seram di bungkus rokok. Diakses pada 26 Oktober 2016 http://life.viva.co.id/news/read/292853-pentingnya-gambar-seram-di-bungkus-rokok
Perilaku merokok masyarakat Indonesia berdasarkan Riskesdas 2007 dan 2013. (n.d). Infodatin, h. 1. Diakses pada 1 Agustus 2016 http://www.depkes.go.id/download.php?file=download/pusdatin/infodatin/infodatin-hari-tanpa-tembakau-sedunia.pdf
Peraturan Pemerintah Nomor 109 Tahun 2012 (n.d). Diakses pada 18 Agustus 2016 http://sipuu.setkab.go.id/PUUdoc/173643/PP1092012.pdf
Perloff, Richard, A,. (2003). The Dynamics of Persuasion: communication and attitudes In the 21th century 2nd edition. New Jersey: Lawrence Erlbaum Associates.
Popova, Lucy. (2012). The Extended Parallel Process Model: Illuminating the Gap in Research. Health Education & Behavior 39 (4), 455-473. Diakses pada DOI: 10.1177/1090198111418108 http://heb.sagepub.com.
Puput. (2014). Jumlah perokok meningkat, Indonesia tertinggi kedua di dunia. Diakses pada 18 Agustus 2016 http://lifestyle.bisnis.com/read/20140601/220/232021/jumlah-perokok-terus-meningkat-indonesia-tertinggi-kedua-di-dunia
Rozak, Abdul. (2016). Gambar seram di bungkus rokok tidak efektif turunkan jumlah perokok. Diakses pada 26 Oktober 2016 http://www.gatra.com/nusantara/nasional/203019-gambar-seram-di-bungkus-rokok-tidak-efektif-turunkan-perokok
Schneider, G, and Phau, I,. (2013). Adolsecent and young adult response to fear appeals in anti-smoking messages. Young consumers 14 (2), 155-166. Diakses pada http://dx.doi.org/10.1108/17473611311325555
The extended parallel Process model (2014). Diakses pada 11 Oktober 2016 http://www.healthcommcapacity.org/wp-content/uploads/2014/09/Extended-Parallel-Processing-Model.pdf
Utama, Pradita. (2014). Penguasaha keluhkan gambar "˜seram' pada kemasan rokok. Diakses pada 18 Agustus 2016 http://news.metrotvnews.com/read/2014/08/13/276852/pengusaha-keluhkan-gambar-seram-pada-kemasan-rokok
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
