Terbentuknya Identitas Fans Sepak Bola sebagai Budaya Massa dalam Industri Media

Iswandi Syahputra, Dosen Ilmu Komunikasi Fakultas Ilmu Sosial dan Humaniora UIN Sunan Kalijaga Yogyakarta, Indonesia


Nowadays football is not merely sport. It has become industry, even popular culture.
This happen because on the same time mass media grows into mass culture industry.
The union of football and mass media as industry has melted few social and culture
boundaries. Socially—through mass media—football had joined many social
background into football fans identity, and it even connect all over the world. Football
had transformed into popular culture that always moves in instability that drain its
fans’s emotion. The football fans emotion in turn polarised into fans club which was
created based on imaginary bound. Fans is the most visible part from text society and
pop culture practice that could become fanatic. This fans fanatism phenomena could
happen because the fans are pasif and patologic victim of mass media. This phenomena
also mark the indication of transition from agricultural society into industrial and
urban society.


Football, Fans, Identity

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DOI: https://doi.org/10.21831/informasi.v46i2.11377


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