Analisis Framing dalam Riset Public Relations

Authors

  • Narayana Mahendra Prastya PROGRAM STUDI ILMU KOMUNIKASI, FAKULTAS PSIKOLOGI DAN ILMU SOSIAL BUDAYA, UNIVERSITAS ISLAM INDONESIA

DOI:

https://doi.org/10.21831/informasi.v46i2.10565

Keywords:

Frame Analysis, Social Construction of Reality, Public Relations Research

Abstract

This paper aims to give description about how to use frame analysis in Public Relations (PR) research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.

Author Biography

Narayana Mahendra Prastya, PROGRAM STUDI ILMU KOMUNIKASI, FAKULTAS PSIKOLOGI DAN ILMU SOSIAL BUDAYA, UNIVERSITAS ISLAM INDONESIA

DOSEN PROGRAM STUDI ILMU KOMUNIKASI, FAKULTAS PSIKOLOGI DAN ILMU SOSIAL BUDAYA, UNIVERSITAS ISLAM INDONESIA

References

Dewa Broto, G.S. (2014) The PR: Tantangan Public Relations pada Era Keterbukaan. Jakarta : PT Gramedia Pustaka Utama

Eriyanto (2002) Analisis Framing: Konstruksi, Ideologi dan Politik Media. Yogyakarta: LkiS

Febrigiasti, A.K. (2016) "Strategi Manajemen Krisis PT Semen Indonesia (PERSERO) Tbk: Studi Kasus pada Proyek Pembangunan Pabrik di Rembang". Skripsi (tidak dipublikasikan). Program Studi Ilmu Komunikasi, Fakultas Psikologi dan Ilmu Sosial Budaya, Universitas Islam Indonesia, Yogyakarta

Hallahan, K. (1999) "Seven Models of Framing: Implications for Public Relations" dalam Journal of Public Relations Research 11 (3): 205-242. URL: http://www4.ncsu.edu/~amgutsch/Hallahan.pdf, diakses 10 Agustus 2016

Kriyantono, R. (2012) Public Relations & Crisis Management: Pendekatan Critical Public Relations, Etnografi Kritis & Kualitatif. Jakarta : Kencana Prenada Media Group

Kriyantono, R. (2015) Teori Public Relations Perspektif Barat dan Lokal: Aplikasi Penelitian dan Praktik. Jakarta : Kencana Prenada Media Group

Pandjaitan, H.IP. (2011) Kedaulatan Negara vs Kedaulatan FIFA: Bagaimana Mendudukkan Masalah PSSI dan Negara (Pemerintah Indonesia). Jakarta : PT Gramedia Pustaka Utama

Prayoga, R.G. (2016) "Kontroversi Penghentian Kompetisi ISL 2015 dalam Bingkai Berita Harian Olahraga Nasional". Skripsi (tidak dipublikasikan). Program Studi Ilmu Komunikasi, Fakultas Psikologi dan Ilmu Sosial Budaya, Universitas Islam Indonesia, Yogyakarta

Schultz, F., J. Kleinnijenhuis, D. Oegema, S. Utz, & W.van Atteveldt. (2011). Strategic framing in the BP crisis: A semantic network analysis of associative frames. Public Relations Review (2011). Article in Press. doi:10.1016/j.pubrev.2011.08.003. URL: https://www.researchgate.net/publication/251582747_Strategic_framing_in_the_BP_crisis_A_semantic_network_analysis_of_associative_frames, diakses 10 Agustus 2016

Sumarto, R.H. (2016) "Komunikasi dalam Kegiatan Public Relations", dalam Jurnal Informasi Vol 46, No 1, hal.63-72 (ISSN Online 2502-3837). URL : http://journal.uny.ac.id/index.php/informasi/article/view/9650/7699, diakses 23 Agustus 2016

Tench, R. & D. Deflagbe (2008) "Towards a Global Curriculum: A summary of literature concerning public relations education, professionalism and globalization". Report for the Global Alliance of Public Relations and Communication Management, Leeds Metropolitan University, UK. http://www.globalalliancepr.org/website/page/global-curriculum, diakses 1 Februari 2013

Pernyataan Resmi Organisasi

"200 Warga Rembang Kunjungi Pabrik Semen Indonesia di Tuban, Melihat Manfaat Pabrik Bagi Masyarakat Sekitar". Website resmi PT Semen Indonesia (URL: http://semenindonesia.com/page/read/-warga-rembang-kunjungi-pabrik-semen-indonesia-di-tuban-melihat-manfaat-pabrik-bagi-masyarakat-sekitar-2745, tanggal akses: 10 Agustus 2016)

Rasionalitas Hukum dan Transparansi Pengelolaan PSSI. Website resmi PSSI (URL: http://pssi.org/in/read/PSSI/Rasionalitas-Hukum-dan-Transparansi-Pengelolaan-PSSI-6180, tanggal akses : 9 April 2016)

Downloads

Published

2016-12-29

Issue

Vol. 46 No. 2 (2016): INFORMASI

Section

Articles

License

Authors who publish with this journal agree to the following terms:
  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).