Smart Economy: The Analysis of Youngpreneurs Development towards the SMEs in East Java Province

Dias satria; Joshi Maharani Wibowo; Fatimah Zahro

doi:10.21831/economia.v20i1.36616

Smart Economy: The Analysis of Youngpreneurs Development towards the SMEs in East Java Province

Dias satria, Universitas Brawijaya, Indonesia
Joshi Maharani Wibowo, Universitas Surabaya, Indonesia
Fatimah Zahro, Universitas Brawijaya

10.21831/economia.v20i1.36616

Abstract

Abstract

East Java Province is one area in Indonesia with many potentials in the creative industry sector, especially SMEs. Unfortunately, SMEs growth in East Java Province is relatively slow because most of them still do not use technological tools. The reason is, SMEs is not attractive enough to the millennial generation and are still not digitized. This research was conducted to determine SMEs' potential digitalization to attract the millennial generation's interest in SMEs. The result showed three main obstacles to applying technology tools in the SMEs industry: marketing networking, branding and packaging, and product standardization. Apart from the obstacle, there are also three essential things to increase their interest in SMEs sectors, which are: SMEs community; local materials distribution; and optimization of the entrepreneurial mindset. A smart economy strategy can become a long-term economic investment to overcome every obstacle and stimulate the growth and Youngpreneur interest in the SMEs industry.

Keywords:Millenial Generation, Smart Economy, SMEs

Keywords

Millenial Generation, Smart Economy, SMEs

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DOI: https://doi.org/10.21831/economia.v20i1.36616