Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic

Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo

doi:10.21831/informasi.v53i1.60098

Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic

Anas Syahirul Alim, Universitas Sebelas Maret, Indonesia
Andre Noevi Rahmanto, Universitas Sebelas Maret, Indonesia
Sri Hastjarjo, Universitas Sebelas Maret, Indonesia

10.21831/informasi.v53i1.60098

Abstract

There was a global pandemic with the emergence of the Covid-19 virus from 2019 until 2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed

Keywords

Media, local media, pandemic, covid 19, media strategy

Full Text:

PDF

References

Anggoro, D. W. (2018). MANAJEMEN PRIVASI DI NEW MEDIA (Studi Kasus Pengguna Facebook Pada Pegawai Negeri Sipil). Sociae Polites, 18(01), 26–38. https://doi.org/10.33541/sp.v18i01.753

Boman, J., Currie, G., MacDonald, R., Miller-Young, J., Yeo, M., & Zettel, S. (2017). Overview of Decoding across the Disciplines. New Directions for Teaching and Learning, 2017(150), 13–18. https://doi.org/10.1002/tl.20234

Broad, G. M., Ball-Rokeach, S. J., Ognyanova, K., Stokes, B., Picasso, T., & Villanueva, G. (2013). Understanding Communication Ecologies to Bridge Communication Research and Community Action. Journal of Applied Communication Research, 41(4), 325–345. https://doi.org/10.1080/00909882.2013.844848

Creswell, J. W. (2015). Penelitian Kualitatif dan Desain Riset (memilih diantara lima pendekatan). In Penelitian Kualitatif.

Creswell, J. W. (2016). Research Design (Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran). In Terjemahan Bahasa Indonesia. https://doi.org/10.1002/tl.20234

Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation, Massachusetts Institute of Technology). In Slon School of Management: Vol. Ph.D. (Issue December 1985).

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008

Davison, R. M., Ou, C. X. J., Martinsons, M. G., Zhao, A. Y., & Du, R. (2014). The communicative ecology of Web 2.0 at work: Social networking in the workspace. Journal of the Association for Information Science and Technology, 65(10), 2035–2047. https://doi.org/10.1002/asi.23112

Foth, M., & Hearn, G. (2007). Networked individualism of Urban residents: Discovering the communicative ecology in inner-city apartment buildings. Information Communication and Society, 10(5), 749–772. https://doi.org/10.1080/13691180701658095

García-Avilés, J. A. (2021). Journalism as Usual? Managing Disruption in Virtual Newsrooms during the COVID-19 Crisis. Digital Journalism, 9(9), 1249–1270. https://doi.org/10.1080/21670811.2021.1942112

Hart, P. S., Chinn, S., & Soroka, S. (2020). Politicization and Polarization in COVID-19 News Coverage. Science Communication, 42(5), 679–697. https://doi.org/10.1177/1075547020950735

Hearn, G., Collie, N., Lyle, P., Choi, J. H. J., & Foth, M. (2014). Using communicative ecology theory to scope the emerging role of social media in the evolution of urban food systems. Futures, 62, 202–212. https://doi.org/10.1016/j.futures.2014.04.010

Jahangir, M. A., Muheem, A., & Rizvi, M. F. (2020). Coronavirus (COVID-19): History, Current Knowledge and Pipeline Medications. International Journal of Pharmaceutics & Pharmacology, 4(1), 1–9. https://doi.org/10.31531/2581-3080.1000140

Jaya, I. (2021). Penguatan Sistem Kesehatan dalam Pengendalian Covid-19. Kemkes.Go.Id. http://p2p.kemkes.go.id/penguatan-sistem-kesehatan-dalam-pengendalian-covid-19/

Keputusan Presiden Republik Indonesia Nomor 12 Tahun 2O2O, Pub. L. No. 12 nomor 2020 (2020).

Kriyantono, R. (2006). Teknik Praktis Riset komunikasi - Rachmat Kriyantono, S.Sos., M.Si - Google Books. Kencana Prenada Media Group.

Lacy, S., & Niebauer, W. E. (1995). Developing and Using Theory for Media Economics. Journal of Media Economics, 8(2), 3–13. https://doi.org/10.1207/s15327736me0802_2

Lembaga Bantuan Hukum Pers. (2020). Hari Pers se-Dunia: PHK, Kekerasan hingga RUU Cipta Kerja dan RKUHP Menjadi Ancaman Nyata Pekerja Pers di Tengah Pandemi Covid-19. Lbhpers.Org. https://lbhpers.org/hari-pers-se-dunia-phk-kekerasan-hingga-ruu-cipta-kerja-dan-rkuhp-menjadi-ancaman-nyata-pekerja-pers-di-tengah-pandemi-covid-19/

Lembaga Bantuan Hukum Pers. (2021). LBH Pers Catat 150 Kasus Ketenagakerjaan Jurnalis saat Pandemi Corona. https://databoks.katadata.co.id/datapublish/2021/01/14/lbh-pers-catat-150-kasus-ketenagakerjaan-jurnalis-saat-pandemi-corona

Littlejohn, S. W., & Foss, K. A. (2011). Teori Komunikasi (9th ed.). Salemba Humanika.

Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of Human Communication (11th ed.). Waveland Press, Inc.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. Third Edition. In The SAGE Handbook of Applied Social Research Methods.

Momani, A. M., Jamous, M. M., & Hilles, S. M. S. (2017). Technology acceptance theories: Review and classification. International Journal of Cyber Behavior, Psychology and Learning, 7(2), 1–14. https://doi.org/10.4018/IJCBPL.2017040101

Mondol, B., & Paul, B. (2021). Journalism in Bangladesh During the COVID-19 Pandemic: An Overview. Current Research Journal of Social Sciences and Humanities, 4(1), 45–53. https://doi.org/10.12944/crjssh.4.1.05

Muqsith, M. A. (2020). Tantangan Baru Jurnalisme dalam Pandemi Covid-19. ’Adalah, 4(1), 251–258.

Mustafa, M. (2021). Dampak Covid-19 Pada Industri Siaran Televisi Di Indonesia. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik Dan Humaniora, 5(1), 192. https://doi.org/10.31604/jim.v5i1.2021.192-210

Ng, R., Chow, T. Y. J., & Yang, W. (2021). News media narratives of Covid-19 across 20 countries : Early global convergence and later regional divergence. PLoS ONE, 16(9), 1–12. http://dx.doi.org/10.1371/journal.pone.0256358

Nuh, M. (2021). Pers: Pandemi, Infodemi dan Desersi Sosial. Jurnal Dewan Pers, 22.

O’keefe, B. J. (1988). The logic of message design: Individual differences in reasoning about communication. Communication Monographs, 55(1). https://doi.org/10.1080/03637758809376159

Owers, J., Carveth, R., & Alexander, A. (2004). An Introduction to Media Economics Theory and Practice. In A. Alexander, J. Owers, R. Carveth, C. A. Hollifield, & A. N. Greco (Eds.), Media Economics: Theory and Practice (3rd ed., pp. 3–48). Lawrence Erlbaum Associates, Inc.

Pambudy, N. M. E. (2021). Etika Pemberitaan dan Kerja Lapangan Wartawan Pada Masa Pandemi Covid-19. Jurnal Dewan Pers, 22.

Patton, M. Q. (2002). Qualitative research and evaluation methods. Thousand Oaks. Cal.: Sage Publications.

Pawito, P. (2007). Penelitian Komunikasi Kualitatif (A. Rahim (ed.); 1st ed.). LKiS Yogyakarta.

Perreault, M. F., & Perreault, G. P. (2021). Journalists on COVID-19 Journalism: Communication Ecology of Pandemic Reporting. American Behavioral Scientist, 65(7), 976–991. https://doi.org/10.1177/0002764221992813

Picard, R. G. (2006). Historical Trends and Patterns in Media Economics. In A. B. Albarran (Ed.), Handbook of Media Management and Economics (1st ed., pp. 23–36). Lawrence Erlbaum Associates, Inc.

Pollack, R., Burki, N., Casstellanos, O., Nadal, V., Gugliemi, S., & Fabeyro, C. G. (2020). Journalism, Press Freedom and Covid-19.

Ramadhan, M. F., Kinasih, A. V. Z., & Pernikasari, D. A. (2021). Manajemen Produksi Siaran Berita Liputan 6 SCTV Selama Pandemi Covid-19. Jurnal Audiens, 2(2), 227–234. https://doi.org/10.18196/jas.v2i2.11780

Saptorini, E., Zhao, X., & Jackson, D. (2021). Place, Power and the Pandemic: The Disrupted Material Settings of Television News Making During Covid-19 in an Indonesian Broadcaster. Journalism Studies, 1–18. https://doi.org/10.1080/1461670X.2021.1942149

Seol, S., Lee, H., Yu, J., & Zo, H. (2016). Continuance usage of corporate SNS pages: A communicative ecology perspective. Information and Management, 53(6), 740–751. https://doi.org/10.1016/j.im.2016.02.010

Spialek, M. L., Czlapinski, H. M., & Houston, J. B. (2016). Disaster communication ecology and community resilience perceptions following the 2013 central Illinois tornadoes. International Journal of Disaster Risk Reduction, 17, 154–160. https://doi.org/10.1016/j.ijdrr.2016.04.006

Supriyatna, I. (2020). Belanja Iklan di Media Massa Turun Jadi Rp. 122 Triliun Selama Pandemi. Suara.Com. https://www.suara.com/bisnis/2020/08/25/163015/belanja-iklan-di-media-massa-turun-jadi-rp-122-triliun-selama-pandemi

Utomo, A. P. (2020). WHO Umumkan Nama Resmi untuk Virus Corona: Covid-19. Www.Kompas.Com. https://internasional.kompas.com/read/2020/02/11/23170631/who-umumkan-nama-resmi-untuk-virus-corona-covid-19

WHO. (2020). Statement on the second meeting of the International Health Regulations (2005) Emergency Committee regarding the outbreak of novel coronavirus (2019-nCov). https://www.who.int/news/item/30-01-2020-statement-on-the-second-meeting-of-the-international-health-regulations-(2005)-emergency-committee-regarding-the-outbreak-of-novel-coronavirus-(2019-ncov)

Widarini, D. A., Andriani, F., Nilamsari, N., & Wiyati, E. K. (2021). Kepercayaan Publik Terhadap Media Pers Arus Utama di Era Pandemi Covid-19. https://dewanpers.or.id/assets/documents/laporan/Lap_Akhir_Penelitian_Universitas_Prof._Dr.Moestopo_(Beragama)_110821.pdf

Widodo. (1997). Teknik Wartawan Menulis Berita di Surat Kabar dan Majalah. Indah.

World Health Organization. (2020). Coronavirus disease 2019 ( COVID-19 ) Situation Report-94. https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200423-sitrep-94-covid-19.pdf

World Health Organization. (2021). WHO Coronavirus (COVID-19) Dashboard. https://covid19.who.int/region/searo/country/id

DOI: https://doi.org/10.21831/informasi.v53i1.60098