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JURNAL ILMU MANAJEMEN
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PENGARUH PENGETAHUAN DAN RELIGIUSITAS TERHADAP MINAT BELI DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Kosmetik Wardah di Yogyakarta)
Tegar Pangesti Mahardika
83-93
PENGARUH GREEN PRODUCT DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI (Studi pada Konsumen Lampu Philips LED di Yogyakarta)
Muhammad Fuad Abdillah, Agung Utama
81-90
PENGARUH DAYA TARIK TRANSIT ADVERTISING DAN PROMOSI PENJUALAN TERHADAP MINAT BERBELANJA DI SHOPEE (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI YOGYAKARTA YANG MENGETAHUI E-COMMERCE¬ SHOPEE)
Niko Badaruddin
1-9
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