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Issue Title
 
Vol 16, No 1 (2019) PENGARUH DAYA TARIK TRANSIT ADVERTISING DAN PROMOSI PENJUALAN TERHADAP MINAT BERBELANJA DI SHOPEE (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI YOGYAKARTA YANG MENGETAHUI E-COMMERCE¬ SHOPEE) Abstract  PDF
Niko Badaruddin
 
Vol 16, No 2 (2019) PENGARUH PENGETAHUAN DAN RELIGIUSITAS TERHADAP MINAT BELI DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Kosmetik Wardah di Yogyakarta) Abstract  PDF
Tegar Pangesti Mahardika
 
Vol 15, No 2 (2018) PENGARUH GREEN PRODUCT DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI (Studi pada Konsumen Lampu Philips LED di Yogyakarta) Abstract  PDF
Muhammad Fuad Abdillah, Agung Utama
 
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