PESAN KOMUNIKASI DALAM PENGGALANGAN DANA MELALUI WEBSITE
DOI:
https://doi.org/10.21831/informasi.v46i1.9651Keywords:
Fundraising, Communication Messages, WebsiteAbstract
A website is widely used as a means of fundraising (fundraiser). The purpose of this study was to determine how the communication message conveyed in fundraising efforts through media website. By taking samples of the two types of websites as Fundraiser, wanted to also see each similarities and differences in communication strategies do. The analysis used is content analysis which analyzes the results of observations of the website Kitabisa.com and GandengTangan.org. Thus this type of research is qualitative descriptive. In conclusion there are similarities in general body of the message from both the website, there are differences in the nature of fundraising, and different from the long campaign period.
Media website banyak digunakan sebagai sarana penggalangan dana (fundraiser). Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pesan komunikasi yang disampaikan dalam usaha penggalangan dana melalui media website. Dengan mengambil sampel dua jenis website sebagai Fundraiser juga dilihat masing-masing
persamaan dan perbedaan dari strategi komunikasi yang dilakukan. Analisis yang digunakan adalah analisis isi,yang menganalisishasil observasi dari website Kitabisa. com dan GandengTangan.org. Dengan demikian jenis penelitian ini adalah kualitatif deskriptif. Kesimpulannya secara umum terdapat persamaan isi pesan dari kedua website tersebut, perbedaannya terdapat pada sifat penggalangan dana, serta berbeda pada lama masa kampanye.
References
Jacques Defourny. 2010.Conceptions of Social Enterprise andSocial Entrepreneurship in Europe and theUnited States: Convergences andDivergences. Journal of Social Entrepreneurship. Vol. 1, No. 1, 32–53.
Muhsin, Kalida. 2004.Fundraising dalam Studi Pengembangan Lembaga Kemasyarakatan. Jurnal Aplikasi llmu- ilmu Agama, Vol. V, No. 2.148-160.
Prihatini, Happy .2008. PESAN KOMUNIKASI MELALUI WEBSITE DALAM PRAKTEK PUBLIC RELATIONS (Analisis Isi Website Pertamina, Chevron, dan Total Fina E&P Indonesie Edisi Minggu Kedua November 2007). Thesis. University of Muhammadiyah Malang.
Wood, Andrew F., Smith, Matthew J. 2005. Online Communication: Linking Technology, Identity and Culture. New Jersey. Lawrence Erlbaum Associates, Inc.
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