MEDIA LITERACY AND SOCIAL MEDIA USAGE ANALYSIS IN COMMUNICATION AND NON-COMMUNICATION STUDENTS OF UNIVERSITY OF AMIKOM YOGYAKARTA
DOI:
https://doi.org/10.21831/informasi.v48i2.21382Keywords:
Media Literacy, Social Media Usage Pattern, Communication Student, Non-Communication StudentAbstract
Media literacy is the ability to understand, analyze, and deconstruct media images. The ability to do it is intended that the public as a media consumer becomes aware of how the media are built and accessed. The aims of this study are (1) to study the level of media literacy and social media usage patterns in communication and non-communication students. (2) to know the correlation between media literacy and social media usage patterns in communication and non-communication students. (3) comparing media literacy and social media usage patterns in communication and non-communication students. The population in this study were students of communication and non-communication at the University of AMIKOM Yogyakarta which amounted to 656. The sample selected in this study 87 respondents who conducted with probability sampling technique with convenience sampling. Data obtained through the survey to respondents by spreading the questionnaire at the early of September 2017. Data processing and analysis is done by descriptive study, crosstab, spearman correlation and chi-square. The result of the research shows that (1) the level of media literacy of both communication and non-communication students is at the intermediate level, while social media usage patterns for communication and non-communication students is at a high level. (2) there is the significant correlation between media literacy and social media usage patterns in communication and non-communication students. (3) there is a difference between media literacy and social media usage patterns in communication and non-communication students.
ANALISIS PENGGUNAAN LITERASI MEDIA DAN MEDIA SOSIAL DI MAHASISWA KOMUNIKASI DAN NON-MAHASISWA KOMUNIKASI UNIVERSITAS AMIKOM YOGYAKARTA
Literasi media adalah kemampuan untuk memahami, menganalisis, dan mendekonstruksi citra media. Kemampuan untuk melakukannya dimaksudkan agar publik sebagai konsumen media menjadi sadar bagaimana media dibangun dan diakses. Tujuan dari penelitian ini adalah (1) untuk mempelajari tingkat literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (2) untuk mengetahui hubungan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) membandingkan literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. Populasi dalam penelitian ini adalah mahasiswa komunikasi dan non-komunikasi di Universitas AMIKOM Yogyakarta yang berjumlah 656. Sampel yang dipilih dalam penelitian ini adalah 87 responden yang dilakukan dengan teknik probability sampling dengan convenience sampling. Data diperoleh melalui survei kepada responden dengan menyebarkan kuesioner pada awal September 2017. Pengolahan dan analisis data dilakukan dengan studi deskriptif, crosstab, korelasi spearman dan chi-square. Hasil penelitian menunjukkan bahwa (1) tingkat literasi media mahasiswa komunikasi dan non-komunikasi berada pada tingkat sedang, sedangkan pola penggunaan media sosial untuk mahasiswa komunikasi dan non-komunikasi berada pada tingkat yang tinggi. (2) ada hubungan yang signifikan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) ada perbedaan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi.
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