THE INFLUENCE OF MAIN, SUPPORTING AND COMPLETE FACILITIES ON VISITOR SATISFACTION AT DRINI BEACH, GUNUNGKIDUL REGENCY
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Keywords: Supporting Facilities, Complementary Facilities, Main Facilities, Visitor Satisfaction, Drini Beach Gunungkidul Regency.Abstract
This study aims to determine: (1) the influence of main facilities on visitor satisfaction at Drini Beach, Gunungkidul Regency, (2) the influence of supporting facilities on visitor satisfaction at Drini Beach, Gunungkidul Regency, (3) the influence of complementary facilities on visitor satisfaction at Drini Beach, Gunungkidul Regency.This study uses a quantitative descriptive approach with research variables including main facilities, supporting facilities and complementary facilities as independent variables and visitor satisfaction as dependent variables. The data collection technique uses a questionnaire. From a population of 100 people, 60 respondents were taken using the Slovin formula with a margin of error of 8.16% and the Accidental Sampling technique. The analysis technique used is multiple linear regression with the help of SPSS software version 22. The results of this study indicate that the T test on the main facility variable with a value of 3.477> 2.002 significance value 0.001 <0.05 that the main facility variable partially has a significant effect on visitor satisfaction. Supporting facility variables with a value of -6.604> 2.002 significance value of 0.000 <0.05 that the supporting facility variables partially have a significant effect on visitor satisfaction. Complementary facility variables with a value of 4.787> 2.002 significance value of 0.000 <0.05 that the complementary facility variables partially have a significant effect on visitor satisfaction. Based on the results of the F test, a value of 30.793> 3.16 significance value of 0.000 <0.05 indicates that the main facility variables, supporting facilities and complementary facilities together or simultaneously have a significant effect on visitor satisfaction variables.
Keywords: Supporting Facilities, Complementary Facilities, Main facilities, Visitor Satisfaction, Drini Beach Gunungkidul Regency.
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