IMPLICATIONS OF SERVICE QUALITY AND FACILITIES ON VISITOR SATISFACTION AT NGARGOYOSO WATERFALL KARANGANYAR

English

Abstract

This study aims to determine the effect of service quality on visitor satisfaction at Ngargoyoso Waterfall Karanganyar. The effect of facilities on visitor satisfaction at Ngargoyoso Waterfall Karanganyar. The joint effect of service quality and facilities on visitor satisfaction at Ngargoyoso Waterfall Karanganyar. This study uses a quantitative method with a correlational approach. The population in the study were all visitors to Ngargoyoso Waterfall Karanganyar. The sample in this study was taken using the techniqueaccidental sampling And respondents in this study were 85 people. This study obtained results that showed that service quality has a positive influence on visitor satisfaction Ngargoyoso Waterfall Karanganyar, this is indicated by the t value of the service quality variable 2.486> t table 1.989. Facilities have a positive influence on visitor satisfaction Ngargoyoso Waterfall Karanganyar, this is indicated by the t value of the facility variable 6.156> t table 1.989. Together, service quality and facilities have a positive influence on visitor satisfaction Nagargoyoso Waterfall, this can be seen from the F test which produces an F value of 91.859> F table 3.11.

Keywords: Service Quality, Facilities, Visitor Satisfaction