TOURIST SATISFACTION LEVEL ON THE QUALITY OF GOA PINDUL TOURISM SERVICES IN GUNUNGKIDUL REGENCY
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Keywords:Tourist Satisfaction, Service Quality, Pindul Cave TourismAbstract
The Pindul Cave tourist spot located in Gunungkidul Regency is a special attraction for tourists from various regions. In this case, the researcher wants to understand to what extent the services provided by the Pindul Cave tourist manager contribute to the level of satisfaction felt by tourists who come, which can later be used as evaluation material or to develop better in serving tourists in Pindul Cave. In this study, the researcher applied a quantitative descriptive approach by distributing questionnaires to tourists aged over 15 years as many as 35 respondents to assess the services available in Pindul Cave and also to obtain further information about the quality of service available in Pindul Cave tourism. Based on the results of the study, it can be concluded that the services available in Pindul Cave have good quality so that they affect the level of tourist satisfaction as evidenced by the hypothesis test based on the results in the coefficient table, it can be seen that the significance value is 0.002. Because this value is below the threshold of 0.05, it can be concluded that the quality variable (x) has a significant influence on the satisfaction variable (y). In addition, statistical tests also show that service quality contributes 23% to the level of tourist satisfaction
Keywords:Tourist Satisfaction, Service Quality, Pindul Cave Tourism
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