EFFECTIVENESS OF DEVELOPING JLAMPRONG CAVE TOURISM OBJECT WITH COMPONENT 4A (ATTRACTION, AMENITY, ACCESSIBILITY, AND ANCILLARY) NGEPOSARI VILLAGE GUNUNGKIDUL
English
Abstract
This study aims to determine the effectiveness of the development that has been implemented by the Gua Jlamprong tourist attraction, including: Attraction, Amenity, Accessibility, and Ancillary. This study is a quantitative descriptive study through observation and questionnaire distribution. The population used for the study were all managers of the Gua Jlamprong tourist attraction. The sampling technique used saturated sampling totaling 50 people consisting of all internal and external parties to the management. The data collection technique used a questionnaire on 25 statements with a reliability value of 0.902. The data analysis technique used descriptive which will be made in the form of a percentage. Based on the results of the study, it is known that the development of the Gua Jlamprong tourist attraction in terms of the quality of the 4A components (Attraction, Amenity, Accessibility, and Ancillary) obtained a percentage value of 76.27% in the effective category, but there were still obstacles in several components that needed to be improved which indicated that it was not yet effective overall. The Attraction component is categorized as effective with a value of 76.80%, Accessibility is categorized as very effective with a value of 84.70%, Amenity is categorized as effective with a value of 69.86, and Ancillary is categorized as very effective with a value of 81.20%. Development can be realized with the collaboration of all parties who manage tourism with village officials and the Gunungkidul Regency Tourism Office, through technical guidance, monitoring, evaluation, and reporting.
Keywords: 4A components, effectiveness, development
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