Search

Advanced filters
1 - 3 of 3 items

Factors Affecting Brand Loyalty among Smartfren Customers

DOI : 10.21831/economia.v12i2.10820
Aji Wira Tama (1), Wisnu Untoro (2)
(1) Universitas Sebelas Maret Surakarta, Indonesia ,
(2) Universitas Sebelas Maret Surakarta, Indonesia
97-112
Abstract : 704
PDF : 420

Product Quality and After-Sales Service in Improving Customer Satisfaction and Loyalty

DOI : 10.21831/economia.v16i2.31521
Astri Ayu Purwati (1), Tomy Fitrio (2), Frank Ben (3), Muhammad Luthfi Hamzah (4)
(1) Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia ,
(2) Sekolah Tinggi Ilmu Ekonomi Indragiri, Indonesia ,
(3) Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia ,
(4) Universitas Islam Negeri Sultan Syarif Kasim, Indonesia
223-235
Abstract : 122
PDF : 114

The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

DOI : 10.21831/economia.v15i2.27314
Muhammad Andreaginola Pratama (1), Rizki Pratama Saleh Siregar (2), Sabrina Oktaria Sihombing (3)
(1) Universitas Pelita Harapan, Indonesia ,
(2) Universitas Pelita Harapan, Indonesia ,
(3) Universitas Pelita Harapan, Indonesia
275-291
Abstract : 199
PDF : 84
1 - 3 of 3 items