Gender and politeness on Instagram

Arini Dwi Sholikhatin; Rohmani Nur Indah

doi:10.21831/lt.v6i1.26058

Gender and politeness on Instagram

Arini Dwi Sholikhatin, Faculty of Humanities, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia
Rohmani Nur Indah, Faculty of Humanities, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia

10.21831/lt.v6i1.26058

Abstract

This study is to identify the positive politeness of responses from male and female in responding to Bill Gates' caption on Instagram. It used a descriptive qualitative approach to explain the kind of positive politeness strategy applied. The data were in the form of positive utterances written by males and females in column comments in Bill Gates Instagram account analysed using Brown and Levinson’s theory of politeness. The data were collected on February, 2019, involving positive comments on Instagram. The results showed not all of the fifteen strategies of positive politeness appear. The strategy of noticing or attending to one’s interests and needs ranked the highest for the category of the most often appearing strategy used by males and females. The male’s comments tend to employ the strategy of joking about putting the hearer at ease and strategy of offering, promising. Whereas, the dominant positive politeness strategy used by females are noticing, attending to the hearer’s interests, wants, needs, or goods.

Keywords

gender; Instagram; pragmatic; positive politeness; politeness strategy

Full Text:

FULLTEXT PDF

References

Ammaida, Y., & Muttaqien, M. Z. (2018). Politeness strategies of the comments toward international women‟ s day (A pragmatic case study on Donald Trump‟ s Instagram post). IAIN Surakarta.

Anggriani, D. (2016). Impoliteness used by haters in celebrities Instagram. Universitas Negeri Medan.

Apriliyani, V., Hamzah, H., & Wahyuni, D. (2019). Impoliteness strategies used by male and female haters of Habib Rizieq and Felix Siauw found in Instagram comments. E-Journal English Language and Literature, 8(1), 158–167. Retrieved from http://ejournal.unp.ac.id/index.php/ell/article/view/103213

Ariputra, A. M., Rohmadi, M., & Sumarwati, S. (2018). Language politeness principle in Indonesia lawyers club talkshow on TV One. OKARA: Jurnal Bahasa Dan Sastra, 12(1), 115–124. https://doi.org/http://dx.doi.org/10.19105/ojbs.v12i1.1766

Bossetta, M. (2018). The digital architectures of social media: Comparing political campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US election. Journalism & Mass Communication Quarterly, 95(2), 471–496. https://doi.org/https://doi.org/10.1177/1077699018763307

Brown, P., Levinson, S. C., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.

De Felice, R., & Garretson, G. (2018). Politeness at work in the Clinton email corpus: A first look at the effects of status and gender. Corpus Pragmatics, 2(3), 221–242. https://doi.org/https://doi.org/10.1007/s41701-018-0034-2

Duhita, A. A., & Zulaeha, I. (2018). The politeness speech of primary school teacher in the character building of learners. Seloka: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 7(2), 112–121. Retrieved from https://journal.unnes.ac.id/sju/index.php/seloka/article/view/25182

Fajaruddin, S. (2011). Analisis prinsip kerja sama Grice dalam naskah drama Dr. med.hiob. Prätorius karya Kurt Goetz. Fakultas Bahasa dan Seni Universitas Negeri Yogyakarta, Yogyakarta.

Gay, L. R., Mills, G. E., & Airasian, P. W. (2011). Educational research: Competencies for analysis and applications. Pearson Higher Ed.

Gharaghani, Z., Eslami Rasekh, A., Dabaghi, A., & Tohidian, I. (2011). Effect of gender on politeness strategies in greetings of native speakers of Persian; English and EFL learners. Cypriot Journal of Educational Sciences, 3, 93–117.

Harooni, M., & Pourdana, N. (2017). Politeness and indirect request speech acts: Gender-oriented listening comprehension in Asian EFL context. International Journal of Applied Linguistics and English Literature, 6(2), 214–220. https://doi.org/http://dx.doi.org/10.7575/aiac.ijalel.v.6n.2p.214

Horn, L., & Kecskés, I. (2013). Pragmatics, discourse, and cognition. In The Language-Cognition Interface (pp. 355–375). Geneva-Paris: Librairie Droz.

Indrawan, F. (2018). Impoliteness strategy in Instagram cyberbullying: A case study of Jennifer Dunn posted by@ Lambe_Turah. Etnolingual, 2(1). https://doi.org/http://dx.doi.org/10.20473/etno.v2i1.8440

Jauhari, A. (2017). Realisasi kesantunan berbahasa dalam proses belajar mengajar Bahasa Indonesia kelas XI SMK. LingTera, 4(2), 112–121. https://doi.org/10.21831/lt.v4i2.10056

Kamlasi, I. (2017). The positive politeness in conversations performed by the students of English study program of Timor University. Metathesis, 1(2). https://doi.org/10.31002/metathesis.v1i2.467

Kurdghelashvili, T. (2015). Speech acts and politeness strategies in an EFL classroom in Georgia. International Scholarly and Scientific Research & Innovation, 9(1), 306–309.

Matley, D. (2018). “This is NOT a #humblebrag, this is just a #brag”: The pragmatics of self-praise, hashtags and politeness in Instagram posts. Discourse, Context & Media, 22, 30–38. https://doi.org/10.1016/j.dcm.2017.07.007

Mey, J. L. (2001). 40 literary pragmatics. In The Handbook of Discourse Analysis (p. 787).

Paltridge, B. (2012). Discourse analysis: An introduction. Bloomsbury Publishing.

Pradnyani, N. L. P. B., Budiarsa, M., & Sudana, I. G. P. (2017). Positive politeness strategies in animation movie “Home” directed by Tim Johnson. Humanis: Journal of Arts and Humanities, 19(1). Retrieved from https://ojs.unud.ac.id/index.php/sastra/article/view/29661

Safitri, D. (2015). The positive politeness strategies used by Jimmy Kimmel live talk show with Selena Gomez as guest star. UIN Sunan Ampel Surabaya.

Saragih, W. (2016). The acquisition of communicative competence as one important aspect of culture: How should communicative competence be built? Bahas, 27(2). https://doi.org/https://doi.org/10.24114/bhs.v27i2.5633

Ye, Z., Hashim, N. H., Baghirov, F., & Murphy, J. (2018). Gender differences in Instagram hashtag use. Journal of Hospitality Marketing & Management, 27(4), 386–404. https://doi.org/10.1080/19368623.2018.1382415

DOI: https://doi.org/10.21831/lt.v6i1.26058