Vol. 1 No. 1 (2025): Archives

Articles

• Analysis of the Influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions for Marina Hand & Body Lotion Products

  Yurica Aprilia Maharani Yurica, Sunarta

  46-54

  • pdf

• ANALYSIS OF FACTORS THAT INFLUENCE PURCHASE INTENTION IN SAMSUNG SMARTPHONES

  Evita Salma Utami, Sunarta

  19-29

  • pdf

• The Influence of Advertising and Live Streaming Shopping on The Shopee Application on Buying Interest in Wardah Products in Yogyakarta City

  Sekar Hayu Widya Ningrum, Sunarta

  1-9

  • pdf

• Factors Affecting the Decision to Purchase Train Tickets in Operation Area 6, Yogyakarta

  Anisa Akfa Liyakinun Nur Hanifah, Sunarta

  55-62

  • pdf

• THE EFFECT OF PRODUCT, PRICE, AND PROMOTION ELEMENTS ON SALES VOLUME OF CLASS 3 PRODUCTS IN THE TOYOTA MATERIAL HANDLING DIVISION (Case Study at PT Traktor Nusantara)

  Adam Jordan Almaliky, Sunarta

  30-37

  • pdf

• The Influence of Product Quality and Brand Image on Customer Loyalty Of Xl-Axiata Users

  Lutfiah Izmi Maulani, Sunarta

  10-18

  • pdf

• The Influence of Brand Awareness, Product Quality, and Promotion on Samsung Smartphone Purchasing Decisions (A Study on Yogyakarta State University)

  Esa Arba Febrianto, Barida Rakhma Nuranti

  38-45

  • pdf