Vol. 1 No. 2 (2025)

Articles

• Evaluating the Effectiveness of Social Media Advertising by Influencers and Celebrities: Analysis of consumer response and impact on purchasing decisions

  YeeUn Yang, Ji-Hong Park

  • pdf

• Analysis of the Influence of Product Quality, Price, and Service on Consumer Satisfaction at Janji Jiwa Coffee

  Charisma Vivi Rhoghayah Handayani, Sunarta

  • pdf

• The Effects of Punctuality, Tariff, and Service Quality on Customer Satisfaction of Commuter Line Palur-Solo-Yogyakarta

  Azizah Nurmalita Firdaus, Sri Rahayu

  • pdf

• THE EFFECT OF PERSONAL SELLING, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASE DECISIONS

  Elisya Dewi Ayu Saputri, Sri Rahayu

  • pdf

• Effect of Deceptive Marketing on Women's Buying Behavior: Evidence in the Nigeria Cosmetics Industry

  OLALEKAN AJAYI

  • pdf

• THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON INDIHOME CUSTOMER LOYALTY

  Kyla Talitha Mililani, Sri Rahayu

  • pdf