Factors Affecting the Decision to Purchase Train Tickets in Operation Area 6, Yogyakarta

Abstract

The purpose of this study is to determine: (1) the influence of service quality on train ticket purchasing decisions, (2) the influence of price on train ticket purchasing decisions, (3) the influence of facilities on train ticket purchasing decisions, (4) the influence of service quality, price, and facilities on train ticket purchasing decisions in Operating Area 6 Yogyakarta. This study used a quantitative method with a survey strategy. The population of this study was train passengers in Operating Area 6, Yogyakarta, who had purchased train tickets. The respondents sampled for this study were 119 people. This study used a purposive sampling technique. The data were collected using a prepared questionnaire. Furthermore, the reliability testing used Cronbach's Alpha, and validity used product-moment correlation. Questionnaires that have been proven valid and reliable are then used to collect data from respondents online. The data collected was then analyzed using multiple linear regression with the help of SPSS version 30 software. The results showed that: (1) service quality has a positive and significant effect on train ticket purchasing decisions as evidenced by the regression coefficient value of 0,331 with a t-count of 4,144 and a significance level of 0,001 <0,05, (2) price has a positive and significant effect on train ticket purchasing decisions as evidenced by the regression coefficient of 0,401 with a  value of 3,566 and a significance level of 0,001 <0,05, (3) facilities have a positive but insignificant effect on train ticket purchasing decisions as evidenced by the regression coefficient value of 0,121 with a  value of 1,288 but a significance level of 0,200>0,05, and (4) simultaneously, service quality, price, and facilities have a positive and significant effect on train ticket purchasing decisions as indicated by the statistical results of the  of 33,338 with a significance value of 0,001 <0,05. Likewise, the Adjusted R-Square value in this study obtained a value of 0,451, meaning that service quality, price, and facilities influence 45,1% of the decision to purchase train tickets for DAOP 6 Yogyakarta