About the Journal

Journal of Marketing Management Research (JMMR) is an academic journal dedicated to publishing cutting-edge research in the field of marketing management. The journal focuses on high-quality scholarly work that explores various facets of marketing, including marketing strategy, consumer behavior, brand management, digital marketing, and the impact of technology on modern marketing practices. JMMR serves as a platform for academics, researchers, and practitioners to share insights and findings that contribute to the advancement of marketing theory and practice.

The goal of JMMR is to enrich the understanding of effective marketing practices and support the development of marketing management science through rigorous and analytical research. We welcome original research articles, literature reviews, case studies, and scholarly commentaries that are relevant to the dynamics of contemporary marketing.

JMMR is published regularly twice a year, June and November. The scientific journal is published by Universitas Negeri Yogyakarta and is managed by an experienced editorial team committed to maintaining scientific integrity, a rigorous peer-review process, and adherence to ethical publishing standards.