About the Journal

Journal of Marketing Management Research (JMMR) published twice a year (June and November) is a multidisciplinary journal with open access. This journal is published by D4 Marketing Management, Faculty of Vocational Studies, Yogyakarta State University (UNY). JMMR aims to enrich the understanding of effective marketing practices and support the development of marketing management science with a critical and analytical scientific approach. We welcome original research articles, literature reviews, case studies, and scholarly commentaries relevant to the dynamics of the contemporary marketing world.

The January - May 2024 Vol 1 No 1 was published in June 2024, and the next issue period of July - November 2024 will be published in December 2024.

The journal focuses on high-quality scholarly work that explores various facets of marketing, including marketing strategy, consumer behavior, brand management, digital marketing, and the impact of technology on modern marketing practices. JMMR serves as a platform for academics, researchers, and practitioners to share insights and findings that contribute to the advancement of marketing theory and practice.