Submissions

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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  • The submission file is in OpenOffice, Microsoft Word, or RTF document file format.
  • Where available, URLs for the references have been provided.
  • The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines.

Author Guidelines

Authors are required to submit a carefully proofread and refined manuscript. The manuscript must be an original or expanded version of a previously published paper in a conference and/or journal and, if officially sponsored, must have received permission for open publication. Make sure your manuscript follows the journal paper template before submitting it. For formatting and writing style, authors should follow the Journal of Marketing Management Research (JMMR) Word template. For managing references and formatting, it is recommended to use tools such as EndNote, Mendeley, or Zotero, and adopt IEEE style for consistency, resulting in faster processing and publication. Failure to meet these guidelines may result in the paper not being processed.

Journal of Marketing Management Research (JMMR) sets certain minimum standard requirements including a minimum length of 8 pages and a maximum of 20 pages for submitted papers, and a clear research contribution outlined in the introduction. Citations should be organized using tools such as Zotero, Mendeley, or EndNote, following IEEE style, or cited manually. Authors are also reminded to use the JMMR paper template for preparation. In addition, a large number of references, preferably from journal papers and recent sources, around 20, are expected.

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