The Effect of Electronic Word of Mouth, Fear of Missing Out, and Film Quality, and Film Quality on the Viewing Interest in the Animated Film Jumbo

Abstract

This study aims to determine (1) the effect of electronic word of mouth on  the viewing interest in the film Jumbo; (2) the effect of fear of missing out on the viewing interest in the film Jumbo; and (3) the effect of film quality on the viewing interest in the film Jumbo; and (4) the effect of electronic word of mouth, fear of missing out, and film quality on viewing interest in the film Jumbo.

This study used a quantitative approach with a survey method. The population in this study were all individuals who had watched the film Jumbo in theaters and resided on the island of Java. The research technique was simple random sampling through questionnaires distributed to 385 respondents.

The results of the study indicate that (1) electronic word of mouth has a positive and significant influence on viewing interest; (2) fear of missing out has a positive and significant influence on viewing interest; (3) film quality does not have a positive and significant influence; and that (4) electronic word of mouth, fear of missing out, and film quality have a positive influence simultaneously.