Vol. 2 No. 1 (2026): Vol. 2 No. 1 (2026)

Articles

• The Effect of Brand Image, Price, and Promotion on Purchasing Decision for Branded Bottled Water Aqua

  Fanny Hidayatul Jannah, Sri Rahayu

  1-9

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• Analysis of Shopee E-Commerce Product Purchase Decisions Among Students at Wijaya Kusuma University in Surabaya

  Bunga Astha Rizky, Dinda Ayu Puspita Sari, Nadia Putri Cahyaning Wulan, Keyla Citra Salsabila, Diafira Malika Rahma

  10-16

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• The Effect of Electronic Word of Mouth, Fear of Missing Out, and Film Quality, and Film Quality on the Viewing Interest in the Animated Film Jumbo

  Muhammad Zahran Purusatama, Ayu Diana Ansori

  17-29

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• The Effect of Consumer Experience, Product Quality, and Discounts on Saff N Co Perfume Purchasing Decision (A Study of University Students in Sleman Regency)

  Sekar Siroyatul Ulia, Sri Rahayu

  30-40

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• The Influence of Brand Ambassador, Fear of Missing Out, and Electronic Word of Mouth on Purchasing Decisions

  Syena Azkiya Bilqisthy, Sunarta Sunarta

  41-48

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• The Influence of Promotions, Ease of Use, and E-WOM on the Intention to Purchase Movie Tickets Through Tix.id (A Study of Millennials and Generation Z in Gunungkidul)

  Vinsensia Putriningrum, Sri Rahayu

  49-59

  • PDF