PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DENGAN RESPON ANAK SEBAGAI VARIABEL MODERATOR (Studi pada Keluarga Konsumen Toko Ritel di Yogyakarta )
Main Article Content
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap keputusan pembelian dengan respon anak sebagai variabel moderator. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Populasi pada penelitian ini adalah orangtua dan anak berusia 7-11 tahun yang berdomisili di Yogyakarta yang pernah datang ke toko ritel. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 190 keluarga. Teknik pengumpulan data menggunakan kuesioner online dan offline yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah MRA (Moderated Regression Analysis). Hasil penelitian ini menunjukkan bahwa: (1) Store atmosphere berpengaruh positif terhadap keputusan pembelian. (2) Store atmosphere dan respon anak berpengaruh positif terhadap keputusan pembelian. (3) Store atmosphere berpengaruh positif terhadap keputusan pembelian dengan respon anak sebagai variabel moderator .
Article Details
An author who publishes in the journal "Jurnal Ilmu Manajemen (JIM)" agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
All materials in this site are protected by the law. It is prohibited to quote a part of or all of this website contents for commercial purposes without the permission or consent of the editors.
If anyone finds one article or more in this journal violate or potentially violate one's copyrights, please report to us through e-mail of Principle Contact.
Legal-formal aspects of accessing any information and manuscript in this journal website refer to the provision of license Creative Commons Attribution-Share Alike (CC BY-SA). Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.
All information available in 'Jurnal Ilmu Ekonomi (JIM)' is academic in nature. 'Jurnal Ilmu Ekonomi (JIM)' is not responsible for loss due to the abuse of information in the website.
References
Amron, Usman & Ali Mursid. (2018). Buying decision in the marketing of Sharia life insurance (evidence from Indonesia)", Journal of Islamic Marketing, Vol. 9 Issue: 2, pp.370-383.
Arifin, Zainul.2010. Dampak Store Atmosphere terhadap Keputusan Pembelian. Jurnal Implikasi Manajemen. Vol 3 nomor 8.
Caranua, A. & Rosello. (2003). Children Perception of Their Influences Over Purchasees: The Role of Parental Communication Patterns. Journal of Consumer Marketing 20(1), 55-56.
Dotson M.J. and Hyatt M.E. (2005) "Major influence factors in children's consumer socialization", Journal of Consumer Marketing, 22(1), p35–42.
Esti Theresia,. (2014).Pengaruh Store Atmosphere, Lokasi Toko, dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Mirota Kampus (Studi pada Mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta). Universitas Negeri Yogyakarta, Yogyakarta: Skripsi.
Faultrier de Brigitte & Maria D.(2017). 3rd International Colloquium on Kids and Retailing: "Wellbeing of the Child". Conference Proceedings. ISBN 978-2-9559081-1-2, B. de Faultrier (Editor) .
Feenstra, F., Muzellec, L., Faultrier (de), B. and Boulay, J. (2015) "Edutainment experiences for children in retail stores, from a child's perspective", Journal of Retailing and Consumer Services, 26, p47–56.
Fuad, M. (2010). Store atmosphere dan perilaku pembelian konsumen di toko buku Gramedia Malang. Malang: Universitas Gajayana.
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Gujarati, D. N., & Porter, C. D. (2008). Basic Econometrics Fifth Edition. New York: McGraw-Hill.
Haselhoff V., Faupel U. and Holzmí¼ller H., (2014) "Strategies of children and parents during shopping for groceries", Young Consumers, 15(1), p.17–36.
Irini D. Rigopoulou , Rodoula H. Tsiotsou & John D. Kehagias. (2010). Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation. JOURNAL OF MARKETING MANAGEMENT, 2008, Vol. 24, No. 9-10, pp. 979-995 ISSN0267-257X print /ISSN1472-1376 online.
Ironico.Simora. (2012). The active role of children as consumers. VOL. 13 NO. 1 2012, pp. 30-44, Q Emerald Group Publishing Limited, ISSN 1747-3616.
Kafia Ayadi, Lanian Cao, (2016) Exploring children's responses to store atmosphere, International Journal of Retail & Distribution Management, Vol. 44 Issue: 10, pp.1030-1046.
Kotler, Philip. 2006. Manajemen Pemasaran. Jilid 1 dan 2. Jakarta : PT Indeks Group Media.
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management Fourteenth Edition. New Jersey: Pearson Education.
Kurniawan, D. & Kunto, Y. S. (2013). Pengaruh promosi dan store atmosphere terhadap impulse buying dengan shoping emotion sebagai variabel intervening studi kasus di Matahari Department Store cabang Supermall Surabaya. Jurnal Manajemen Pemasaran Petra, 1(2), 1-8. Surabaya: Universitas Kristen Petra.
Kusumowidagdo, Astrid. (2010). Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja Studi atas Pengaruh gender terhadap respon Pengunjung Toko. Jurnal Manajemen Bisnis vol. 3 no. 1 april - Juli 2010 (17 - 32).
Lee C.K.C. and Beatty S.E. (2002) "Family structure and influence in family decisionmaking", Journal of Consumer Marketing, 19(1), p24–41
Levy, Michael, & Weitz, Barton A. (2001), Retailing Management, Fourth edition, Richard D. Irwin Inc.
M. Agung Miftahuddin dan Suyoto. 2014. Analisis Pengaruh Pola Asuh Orang Tua Terhadap Keterlibatan Anak Dalam Keputusan Pembelian Gadget (Studi Kasus Pelajar SMP di Kota Purwokerto).Prosiding Seminar Hasil Penelitian LPPM UMP 2014 ISBN 978-602-14930-2-1.
Ma'aruf, Hendri. 2005. Pemasaran Ritel. Jakarta: PT Gramedia Pustaka Utama.
Marchand,Ombeline., Diane Van Nuvel., Agathe Le Granvalet., Clotilde
Durroux& Monali Hota. (2016). How Can Kids Become the Actors of Tomorrow's Hypermarkets Experience?. IESEG Working Paper Series 2016-MKT-07.
McNeal, J.U. (2007) On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood, Elsevier, Oxford.
Mowen, John C., & Minor, Michael. (2002). Perilaku Konsumen Edisi 5, Jilid 2. Jakarta: Penerbit Erlangga.
Nicole Wiener, (2004),"How to engage with today's kids", Young Consumers, Vol. 5 Iss 4 pp. 46 – 52.
Nofiawaty dan Beli Yuliandi. 2014. Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen pada Outlet Nyenyes Palembang. Jurnal Manajemen dan Bisnis Sriwijaya Vol.12 No.1 Maret 2014.
Nurdiansyah, Muhammad Demas&Matadji. (2016). Pengaruh Kualitas Layanan, Harga, dan Atmosfer Toko Terhadap Kepuasan Pelanggan Toko Buku Togamas Gajah Mada Sidoarjo. JEM17 Jurnal Ekonomi Manajemen, Hal 29 - 44 Volume 1, Nomor 1.
Rejeki, Sri. (2005). The Role of Children in Family Decision A Theoretical Review. EDISI KHUSUS JSB ON MARKETING.
Roedder-John, D. (1999) "Consumer socialization of children: a retrospective look at twenty-five years of research", Journal of Consumer Research, 26(3), p183–213.
Samuel, Hatane. 2007.Perilaku dan Keputusan Pembelian Konsumen Restoran Melalui Stimulus 50% Discount di Surabaya. JURNAL MANAJEMEN PEMASARAN, VOL. 2, NO. 2, OKTOBER 2007: 73-80.
Santi Budiman and Tony Wijaya. 2016. Communication Pattern of Indonesian Parents-Children and Its Role in Buying Decision,Global Business & Finance Review, Volume. 21 Issue. 1 (SPRING 2016), 33-39 pISSN 1088-6931 / eISSN 2384-1648.
Santi Budiman & Tony Wijaya. (2016). Analisis Multivariat untuk Penelitian Manajemen. Cetakan pertama. Yogyakarta: Penerbit Pohon Cemara.
Sugiyono. (2011). Metode Penelitian Kombinasi. Bandung: Alfabeta.
Valentine, Karen. 2014. Pengaruh Store Atmosphere Terhadap Keputusan Pembelian pada Dakken Coffee & Steak Bandung. e-Proceeding of Management : Vol.1, .
Yistiani,Manik .(2012). Pengaruh Atmosfer Gerai dan Pelayanan Ritel Terhadap Nilai Hedonik dan Pembelian Impulsif Pelanggan Matahari Department Store Duta Plaza di Denpasar. Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Vol. 6, No. 2 Agustus 2012141.