ANALYSIS STUDY OF THE JAKARTA INTERNATIONAL STADIUM SPORT FESTIVAL (JSF) EVENT IN SUPPORTING THE SPORT TOURISM ECOSYSTEM: A REVIEW OF THE INCREASED NUMBER OF VISITORS

English

Abstract

This study aims to determine the effectiveness of the Jakarta International Stadium Sport Festival (JSF)

event in attracting tourists, analyze changes in the number of visitors, and identify opportunities and challenges faced

in organizing the event. The method used is descriptive qualitative research with triangulation techniques that combine

surveys, interviews, and documentation. The research sample consisted of two internal event management teams and

five visitors at the Jakarta International Stadium venue. The results showed that the JSF event which is held regularly

with a zero cost system contributes significantly to the development of the sports tourism ecosystem and the local

economy. Effective management, opportunity utilization, and challenge resolution are the keys to the success of this

event. In addition, this event succeeded in increasing community participation, supporting the local economy, and

introducing international standard sports venues. The JSF event sustainability plan shows good potential with support

from various parties. Suggestions for further development include evaluating and improving the event management

system, increasing accessibility, and better collaboration with the community and local government to ensure the

sustainability and success of JSF in the future