Journal of Applied Business and Office Administration (JABOA)

Articles

• The The Influence of Digital Campaigns and Data Security on the Usage Decision of the Neobank Digital Bank Application by Generation Z in Indonesia Pengaruh Digital Campaign dan Keamanan Data terhadap Keputusan Penggunaan Aplikasi Bank Digital Neobank pada Generasi Z di Indonesia

  Brillian Putri Nugroho, Fajar Wahyu Nugroho

  1-10

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• THE EFFECT OF JOB BURNOUT, WORK-LIFE BALANCE, AND JOB SATISFACTION ON QUIET QUITTING (CASE STUDY: GENERATION Z, SPECIAL REGION OF YOGYAKARTA)

  Shafa Marwa, Rr. Chusnu Syarifa Diah Kusuma

  11-20

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• THE EFFECT OF PRICE, PROMOTION, AND BRAND IMAGE ON THE PURCHASE INTENTION OF SMARTFREN INTERNET PROVIDER

  Anisa Rika Pratiwi, Rr. Chusnu Syarifa Diah Kusuma

  21-33

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• The Influence of Perceived Ease of Use and Trust on the Intention to Use the SuperApp Byond by BSI

  Rofiqo, Rizki Pratama Johanis Paransa

  34-46

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• The Influence of Consumer Experience and Consumer Trust on Repurchase Intention in Lazada E-commerce Among Generation Z

  Safa Adila Sih Hartono, Rizki Pratama Johanis Paransa

  47-59

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• THE INFLUENCE OF BRAND IMAGE, WORD OF MOUTH (WOM), AND BRAND TRUST ON PURCHASE DECISION (A STUDY ON SUZUKI MOTORCYCLE CONSUMERS)

  Dyah Oktania Rosa, Rr. Chusnu Syarifa Diah Kusuma

  60-71

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