The ideational meaning of Covid-19 health promotion posters: Multimodal discourse

Weny Lailla Khusna; Njaju Jenny Malik Tomi Hardjatno

doi:10.21831/diksi.v30i1.47248

Authors

Weny Lailla Khusna
wl.husna@gmail.com
Universitas Indonesia, Indonesia
Njaju Jenny Malik Tomi Hardjatno Universitas Indonesia, Indonesia

Abstract
How to Cite
Metrics
References
License

Indonesian Government has used online posters to deliver the information regarding Covid-19 which is known as the new variant of virus spreading in the world. Covid-19 posters as multimodality discourse coming with two different semiotic modes that explains ideas and information related to Covid-19. The problem of this study was how the posters deliver and represent the idea of Covid-19 discourse through two semiotic modes. This study aims to describe the ideational and representational meaning of two semiotic modes, verbal and visual. This study used qualitative descriptive method. Verbal data was clauses and visual data was images on the poster of Covid-19. The source of data was the poster downloaded from a website https://promkes.kemkes.go.id/. This study used Systemic Functional Linguistics Theory of Halliday (2004) to analyze ideational meaning of the verbal text and Visual Grammar Theory of Kress and Van Leeuwen (2021) to identify representational meaning of the images on the poster. Based on the analysis, verbal text represents the dominance of material process while the images describe the symbolic process. The dominance of material process means the strong intention that the messages deliver to encourage the readers to carry out the activities. Then, conceptual symbolic process and narrative act process represents meaning and experience of the verbal text.

Attar, M. M. (2014). Inter-semiotic cohesion analysis of multimodal elements in Iranian English Textbooks. University of Malaya.

Bedi, N. K. (2019). Analysing the poster of the reader: A multimodal perspective. Language in India, 19(1), 159–167. www.languageinindia.com.

Cresswell, W. J. (2009). Research Design. Sage Publications, Inc.

Dallyono, R., & Sukyadi, D. (2019). An analysis of multimodal resources in environmental protection posters. Indonesian Journal of Applied Linguistics, 9(2), 472–479. https://doi.org/10.17509/ijal.v9i2.20245.

Eggins, S. (2006). An introduction to systemic functional linguistics. In Journal of Sociolinguistics (Vol. 10, Issue 2). https://doi.org/10.1111/j.1360-6441.2006.0327j.x.

Halliday, M. A. ., & Matthiessen. (2014). Introduction to systemic functional linguistics. Routledge.

Hasannudin. (2019). Analisis poter kampanye kesehatan pencegahan hiv/aids di indonesia: sebuah kajian multimodal. Universitas Pendidikan Indonesia.

Hasyim, M. (2015). Konotasi green business dan green technology sebagai simbol ramah lingkungan. International Conference on Language,Society and Culture (ICLCS), 724–731.

Hermawan, B. (2013). Multimodality: Menafsir Verbal. Bahasa & Sastra, 13 No. 1 A.

Hermawan, B., & Rahyono, F. X. (2019). Ideational meanings of science and interpersonal position of readers in science textbooks for basic level in Indonesia. Indonesian Journal of Applied Linguistics, 9(1), 38–47. https://doi.org/10.17509/ijal.v9i1.15932.

Hermawan, B., & Sukyadi, D. (2017). Ideational and interpersonal meanings of children narratives in Indonesian picturebooks. Indonesian Journal of Applied Linguistics, 7(2), 404–412. https://doi.org/10.17509/ijal.v7i2.8139.

Hidayatullah, M. J. (2018). Efektivitas media permainan simulasi dan media gambar. Diksi, 26(1), 29–39. https://doi.org/10.21831/diksi.v26i1.

Kress, G., & van Leeuwen, T. (2020). Reading images. In Reading images. Routledge. https://doi.org/10.4324/9781003099857.

Kurnianta, P., & Maharani, S. D. (2020). Refleksi aksiologis atas teori bahasa Noam Chomsky dan M.a.K Halliday. Diksi, 28(2), 190–198. https://doi.org/10.21831/diksi.v28i2.33080.

Mahmudah, H. (2021). Multimodalitas dalam komik strip liburan tetap di rumah pda instagram @Kemenkes_RI. Ranah: Jurnal Kajian Bahasa, 10(2), 424. https://doi.org/10.26499/rnh.v10i2.4179.

Muhammad. (2011). Paradigma kualitatif penelitian bahasa. Liebe Book Press.

Nugraha, I. S., & Haq, A. . (2021). Social stigma of Covid-19: A semiotic analysis of WHO campaign posters. SOSHUM : Jurnal Sosial Dan Humaniora, 11(2), 155–168. https://doi.org/10.31940/soshum.v11i2.2489.

Torr, J. (2004). Talking about picture books: the influence of maternal education on four-year-old children's talk with mothers and pre-school teachers. Journal of Early Childhood Literacy, 4(2), 181–210. https://doi.org/10.1177/1468798404044515.

Wu, Y.-C., Chen, C.-S., & Chan, Y.-J. (2020). The outbreak of COVID-19: An overview. Journal of the Chinese Medical Association, 83(3), 217–220. https://doi.org/10.1097/JCMA.0000000000000270.

Zhang, Y. (2017). Transitivity analysis of Hillary Clinton's and Donald Trump's first television debate. International Journal of Applied Linguistics and English Literature, 6(7), 65. https://doi.org/10.7575/aiac.ijalel.v.6n.7p.65.

Zuhriah. (2018). Makna warna dalam tradisi budaya; studi kontrastif antara budaya Indonesia dan budaya asing. https://www.researchgate.net/publication/325391876.

The ideational meaning of Covid-19 health promotion posters: Multimodal discourse

Authors

Dimension Badge

Downloads

Downloads

Issue

Section

Date Log

Keywords

Address

Principal Contact

Support Contact