Copyright issue on music back sound usage by Indonesian YouTuber

Xenia Angelica Wijayanto, LSPR Communication and Business Institute, Jakarta, Indonesia
Lestari Nurhajati, LSPR Communication and Business Institute, Jakarta, Indonesia


According to We Are Social research in January 2018, Indonesia's population now is 265,4 million, while its social media active users reached 130 million. 43% of people are using Youtube as their primary social media. This situation shows us that Youtube is still the most used and liked social media channel, followed closely by Facebook and Whatsapp. The vlogger phenomenon is also getting stronger among Indonesian young people. The increasing number of Youtube content production ranged from artists, public figures, and ordinary people, also known as Youtuber. One of the famous Youtuber is Raditya Dika, whose subscriber reached more than 3.3 million, and estimated income per year around USD 46 thousand to USD 739 thousand. The problem that arises is about the copyright violation in background music used by Indonesian Youtuber. This research tries to dig further data about the youtube policy in protecting the copyright issue in that area. This research uses a discourse analysis method on 15 videos from the top 5 Youtuber in Indonesia as the unit of analysis. The result shows that some Youtuber still violate the copyright issue while using background music on their Youtube materials production.


Copyright Issue, Music, YouTuber, Discourse Analysis

Full Text:



Adding Music. (2018, July) Accessed from

Ayuwuragil, K. (2018, April 06). Youtube Jadi Aplikasi Media Paling Populer di Indonesia. CNN Indonesia. Accessed from

Bouvier, G. (2015). What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?. Journal of Multicultural Discourses, 10:2, 149-162, DOI: 10.1080/17447143.2015.1042381

Filardo-Llamas, L. (2015). Re-contextualizing political discourse: An analysis of shifting spaces in songs used as a political tool. Critical Discourse Studies, 12(3), 279-296. DOI: 10.1080/17405904.2015.1013478

Gannon, V., & Prothero, A. (2018). Beauty bloggers and YouTubers as a community of practice. Journal of Marketing Management, 34(7-8), 592-619 DOI:10.1080/0267257X.2018.1482941

García-Rapp, F. (2017). Popularity markers on YouTube’s attention economy: the case of Bubzbeauty. Celebrity Studies, 8(2), 228-245. DOI: 10.1080/19392397.2016.1242430

Google Support Youtube Answer. (2018, July) Accesed from

Google Support Youtube. (2018, July) Accesed from

Guo, L., & Lee, L. (2013). The critique of YouTube-based vernacular discourse: A case study of YouTube's Asian community. Critical Studies in Media Communication, 30(5), 391-406. DOI: 10.1080/15295036.2012.755048

How Much Money do YouTubers Make per View. (2018, July) Accessed from

Laing, D. (2012). Copyright in the Balance: Notes on Some 21st-Century Developments. Popular Music and Society, 35(5), 617-627. DOI: 10.1080/03007766.2012.709663

Praditya, D. (2018, May 18). 3 Fakta Menarik dari Riset Google tentang Perkembangan YouTube di Indonesia. Accessed from

Riswari, A.A. (2018, May 10). Arief Muhammad Salah Satu Anak Bangsa yang Terkenal di Kancah Internasional. Good News From Indonesia. Accessed from

Rolando, S., Taddeo, G., & Beccaria, F. (2016). New media and old stereotypes. Images and discourses about drunk women and men on YouTube. Journal of Gender Studies, 25(5), 492-506. DOI: 10.1080/09589236.2015.1041462

Thibeault, M. D. (2012). From compliance to creative rights in music education: Rethinking intellectual property in the age of new media. Music Education Research, 14(1), 103-117. DOI: 10.1080/14613808.2012.657165

Tolson, A. (2013). A new authenticity? Communicative practices on YouTube. In Self-Mediation (pp. 93-106). Routledge. DOI: 10.1080/17405904.2010.511834

Triyanto. (2017). Copyright Law Enforcement: An Indonesia Case Study. Journal of Intelectual Property Rights Vol 22, pp 276-284.

Vergani, M., & Zuev, D. (2011). Analysis of YouTube Videos Used by Activists in the Uyghur Nationalist Movement: combining quantitative and qualitative methods. Journal of Contemporary China, 20(69), 205-229. DOI: 10.1080/10670564.2011.541628

Youtube Copyright Protection. (2018, July) Accesed from

Yulistara, A. (2018, February 25). 10 YouTuber Indonesia dengan Penghasilan Miliaran Rupiah. CNBC Indonesia. Accessed from



  • There are currently no refbacks.

Copyright (c) 2020 Xenia Angelica Wijayanto, Lestari Nurhajati

Supervised by

RJI Main logo

Our Journal has been Indexed by


Creative Commons License
Journal of Social Studies (JSS) by is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

View My Stats