A study of digital da’wah management: the digital transformation of masjid darussalam in Potorono, Banguntapan, Bantul, Yogyakarta, Indonesia

Andy Dermawan; Vita Fitria

doi:10.21831/jss.v22i1.102909

Authors

Andy Dermawan UIN Sunan Kalijaga Yogyakarta, Indonesia
Vita Fitria UIN Sunan Kalijaga, Indonesia

DOI:

https://doi.org/10.21831/jss.v22i1.102909

Abstract

Mosques have historically operated within traditional paradigms that emphasize ritual fulfillment over dynamic community engagement, yet the rapid spread of digital technologies and social media now compels them to expand their communicative reach. This study investigates how Masjid Darussalam Potorono (MasDar) in Banguntapan, Bantul, Yogyakarta, has navigated this transformation through a structured digital da'wah management framework. Using a qualitative field research design with in-depth interviews, participant observation, and document analysis, the study examines four management stages: planning (takhthith), organizing (thanzhim), actuating (tawjih), and evaluation (riqabah). The analysis draws on Paul Gilster's digital literacy framework and the da'wah management model of Munir and Wahyu Ilahi. Findings show that MasDar uses YouTube, Instagram, WhatsApp broadcast networks, and a mosque website to deliver da'wah content to audiences well beyond its immediate congregation. Structured and evaluative management of digital da'wah fosters broader community religiosity, strengthens institutional credibility, and promotes digital literacy among mosque administrators and congregants. The study offers implications for mosque governance, digital Islamic communication, and community development in the Indonesian context.

Keywords: digital da'wah; da'wah management; mosque digitalization; digital literacy; Indonesia

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