STRATEGI BERSAING DALAM BISNIS PENDIDIKAN
Abstract
The development of educational institutions is rapidly increasing on the one hand is a necessity, but on the other side is a problem for other agencies. Communities have the ability and opportunity to choose the institution that best suits him. Consequently, the institution must be able to follow the demands and expectations of society so that they can survive and thrive. In some societies the cost of education is not a problem means. They tend to assume that quality education requires a huge cost. Opinions like this are true to the educational institution does not sell services in excess dressing behind the grandeur of buildings and big names. Educational institution that is able to exist relative to have specific advantages, so they are able to meet the expectations of society and develop its full potential. Business education is a necessity if you want the institution forward but commercialization should not happen, the value of bargaining with the public educational institutions should take place with the healthy. The government needs to provide clear and precise regulations so that healthy competition takes place.
Key words: Education, Business, Strategy
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