The Influence of Perceived Ease of Use and Trust on the Intention to Use the SuperApp Byond by BSI

Abstract

This study aimed to: (1) examine the influence of perceived ease of use on the intention to use SuperApp Byond by BSI; (2) examine the influence of trust on the intention to use SuperApp Byond by BSI; and (3) examine the simultaneous influence of perceived ease of use and trust on the intention to use SuperApp Byond by BSI. This study employed a quantitative causal associative approach. The population consisted of Bank Syariah Indonesia customers who used SuperApp Byond by BSI, with a sample of 112 respondents. Data were collected from primary sources, including questionnaires, as well as secondary sources such as scientific journals, statistical data, platform reviews, the BSI website, and news portals. Data analysis was conducted using descriptive statistics, classical assumption testing, and hypothesis testing. The findings showed that: (1) perceived ease of use had a positive and significant influence on the intention to use SuperApp Byond by BSI by 59.5%, with a regression coefficient of 0.399, a significance value of 0.002 < 0.05, and t_count >t_table (3.209 > 1.982); (2) trust had a positive and significant influence on the intention to use SuperApp Byond by BSI by 70.8%, with a regression coefficient of 0.312, a significance value of 0.000 < 0.05, and t_count >t_table (7.513 > 1.982); (3) perceived ease of use and trust simultaneously had a positive and significant influence on the intention to use SuperApp Byond by BSI by 72.8%, with a significance value of 0.000 < 0.05 and F_count >F_table (149.710 > 3.08).