Self-confident analysis as a result of the love myself campaign by BTS
Irfan Fahriza, Universitas Ma'soem, Indonesia
Ira Mirna Priatna, Universitas Ma'soem, Indonesia
Isti Yuni Purwanti, Universiti Putra Malaysia, Malaysia
Abstract
The Korean wave or hallyu has evolved into a transnational phenomenon with global significance with the boy group named BTS being one of the leading representations in this wave of Korean cultural spread. Taking advantage of BTS's popularity as a public figure who has a significant social influence in shaping public opinion and behavior, BTS initiated the Love Myself campaign with UNICEF to spread positive messages, build confidence, respect for others, and end violence. This study aims to obtain a specific picture of the level of confidence as an influence of the Love Myself campaign conducted by BTS and UNICEF. The approach used in this study was a quantitative approach with a survey research design. Sampling in this study was carried out using a saturated sampling technique as the population was relatively small with 62 people . The results of the study showed that the majority of respondents felt that the Love Myself campaign had a positive impact on their lives. Based on quantitative data, the results were showed that in general the majority of respondents were in the medium category.The aspect of a positive outlook on self in the majority of respondents were in the high category. This explained that the "Love Myself" campaign has succeeded in giving them confidence in their abilities, decisions, and a positive outlook on themselves. The study recommend to navigate the potential negative impact of the campaign from other perspective such as parents and teachers.
Keywords
References
Astuti, D. W., & Purnomosidi, F. (2023). Implementasi Self Love Pada Remaja. Batara Wisnu: Indonesian Journal of Community Services, 3(2), 327-333.
Caulfield, K. (2019). BTS Meets the Beatles and the Monkees in Billboard Chart History with "Map of the Soul: Persona.".
Cheriyah, Y., & Hadi, A. R. (2022). Indonesian K-Pop fans: The relationship between ARMY-BTS identity and their demographic. Journal of Social Studies (JSS), 18(2), 249–264. https://doi.org/10.21831/jss.v18i2.51425
Correa, M. C. (2022). The soft power of the Korean wave: parasite, BTS and drama. Asian Journal of Communication, 32, 551–554. https://api.semanticscholar.org/CorpusID:252638102
Creswell, J. W. (2011). Educational Research: Palnning, Conducting and Evaluating Quantitative and Qualitative Research (M. Buchholtz (ed.); Fourth). Addison Wesley.
Deniz, M. E., & Yıldırım Kurtuluş, H. (2023). Self-efficacy, self-love, and fear of compassion mediate the effect of attachment styles on life satisfaction: A serial mediation analysis. Psychological reports, 00332941231156809. https://doi.org/10.1177/00332941231156809
Fitri, E. Z. (2018). Profil Kepercayaan Diri Remaja serta Faktor-Faktor yang Mempengaruhi. JPPI (Jurnal Penelitian Pendidikan Indonesia), 4(1), 1–5. https://doi.org/https://doi.org/10.29210/02017182.
Glodev, V., Wijaya, G., & Ida, R. (2023). The Korean Wave as the Globalization of South Korean Culture. WACANA: Jurnal Ilmiah Ilmu Komunikasi. https://api.semanticscholar.org/CorpusID:259548187
Harshad, H., & Ghosh, S. (2022). Self-love: the Lesson Through Which All Other Lessons Are Realized. International Journal of Health Sciences, (II), 8054-8067. https://dx.doi.org/10.53730/ijhs.v6nS2.7013
Henschke, E., & Sedlmeier, P. (2023). What is self-love? Redefinition of a controversial construct. The Humanistic Psychologist, 51(3), 281.
Irwansyah, I., & Lestari, A. F. (2020). Participative Fandom By Army Bts Indonesia In The Digital Comic Of Webton APPS. Journal Communication Spectrum. https://api.semanticscholar.org/CorpusID:219129415
Jannah, S. R., Khoirunnisa, Z., & Faristiana, A. R. (2023). Pengaruh Korean Wave Dalam Fashion Style Remaja Indonesia. Jurnal Ilmiah Pendidikan Kebudayaan dan Agama. https://api.semanticscholar.org/CorpusID:259559547
Khumairoh, A., Charisma, N., Anggun, A., Satradanie, A. S. S., Diyanti, A. R., & Abenza, S. T. C. (2024). Self Love Pada Remaja SMA. Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora, 3(1), 215-221. https://doi.org/10.55606/jurrish.v3i1.2476
Laela, F. N. (2022). Analisis perilaku modeling pada kpop idols terhadap self image remaja. Jurnal Bimbingan Dan Konseling Islam, 11(1), 104–110.
Lailatussaidah, L., Isti’adah, F, N, L,. & Nugraha, A. (2021). Profile of Self-Awareness among Junior High School Students. prouGCouns: Journal of Professionals in Guidance and Counseling, 2(2), 62-72.
Larasati, M. F. (2022). Semiotic Analysis Of The Love Myself Message In The Bts Song Lyrics “Epiphany.” Journal Communication Spectrum. https://api.semanticscholar.org/CorpusID:251551873
Lauster, P. (2012). Tes Kepribadian. Yogyakarta: Kanisius.
Lee, H.K. (2012). The Korean Wave: The Seoul of Asia. Media, Culture & Society, 34(6), 791-798.
Leman, M. (2000). Membangun Rasa Percaya Diri Anak. Jakarta: Majalah Anakku.
Lestari, S. K. (2020). Semiotika “ Kampanye Love Myself ” Grup Penyanyi Korea Bts ( Studi Kasus : Video Comeback Trailer ‘ Epiphany ’). Jurnal Komunikasi Visual Wimba, 11(2), 24–37.
Lidenfield, G. (1997). Mendidik anak agar percaya diri . Jepara: silas press.
Malik, A. (2021). Coming Home to Self: Finding Self-Compassion and Self-Love in Psychotherapy. In International Handbook of Love: Transcultural and Transdisciplinary Perspectives (pp. 503-519). Cham: Springer International Publishing.
Melisa, M., Suyanto, S., & Tanaya, O. (2023). Korean Wave in Indonesia: Are there any changes in perception and intention to visit Korea? Innovative Marketing. https://api.semanticscholar.org/CorpusID:261797199
Miftahurrezki, &. A. (2021). Analisis Makna Pesan Motivasi Dalam Lirik Lagu Kpop Bts Answer: Love Myself. Journal Of Communication Science, 3(1), 69–81.
Moonho, L. (2021). K-pop을 통한 일본대학생의 자기인식 변화 小考― 교양 조선어수업 기말과제의 사례를 중심으로 ― (Changes in self-awareness of Japanese university students through K-pop -Focusing on the case of the final assignment of the liberal arts Korean language class-). 동북아시아문화학회 국제학술대회, 112-116.
Najla, A. N. (2020). Dampak Mendengarkan Musik terhadap Kondisi PSikologis Remaja. Jurnal Edukasi, 1(1), Hal 1-9.
Nurfadiah, R. T. (2017). Konformitas dengan kepercayaan diri pada remaja komunitas pecinta korea di pekanbaru. Psikoislamedia Jurnal Psikologi, 2(2), 212–223.
Putri, S. C. (2021). Gambaran Citra Diri Fanboy Kpop (Sebuah Studi Kasus Pada Penggemar Laki Laki Musik Korea Dalam Komunitas Fandom) . Jurnal Psikologi, 8(6), 1–13.
Rerung, A. E., Sewanglangi, R. S., & Patanduk, S. A. (2022). Membangun Self-Love Pada Anak Usia Remaja Menggunakan Teori Filsafat Stoikisme Marcus Aurelius. Masokan Ilmu Sosial dan Pendidikan, 2(2), 105-115
Ri’aeni, I. S. (2019). Pengaruh Budaya Korea (K-Pop) terhadap Remaja di Kota Cirebon. Jurnal Communications, 1(1).
Sakti, Y. M., Afriani, M., Asrul, A., & Amelia, W. Z. (2023). The Effect of Providing Self-Love Education to Increase Happiness in Grade I Students of SMKS Al-Fajar. Journal Analytica Islamica, 12(1), 194-200.
Setiawan, H. (2023). Analisis Semiotika Self-Love (Mencintai Diri Sendiri) dalam Video Klip “Jiwa yang Bersedih “Ghea Indrawari. Sintaksis: Publikasi Para ahli Bahasa dan Sastra Inggris, 1(5), 08-23. https://doi.org/10.61132/sintaksis.v1i4.71
Simbar, F. K. (2016). Fenomena Konsumsi Budaya Korea pada Anak Muda di Kota Manado. Holistik, Journal of Social and Culture, 9(18).
Tanjung, Z. &. (2018). Menumbuhkan Kepercayaan Diri Siswa. JRTI (Jurnal Riset Tindakan Indonesia), 2(2), 2–6.
Taylor, R. (2009). Worklife, Mengembangkan Kepercayaan Diri. Jakarta: Erlangga.
Tristianingrum, A. W. (2019). Efektivitas Kampanye Love Myself Dalam Meningkatkan Kepercayaan Diri Komunitas A.R.M.Y di Medan. Universitas Muhammadiyah Sumatera Utara.
Vetrix, E. E., & Bangun, C. R. A. (2022). Shared Experienced of ‗Love Myself‘ Word Among BTS Fans. Jurnal Komunikasi Nusantara, 4(1), 66-77. doi: https://doi.org/10.33366/jkn.v4i1.89
Virgita, S. A., Lestari, E. A., Suratri, S., Awwaliyyah, C., & Putri, N. (2024). Penerapan self-love dalam diri guna mengurangi tingkat depresi pada remaja. Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat, 2(1b), 451-453. https://doi.org/10.55606/jurrish.v3i1.2476
Xu, J., Falkenstein, M. J., & Kuckertz, J. M. (2024). Feeling more confident to encounter negative emotions: The mediating role of distress tolerance on the relationship between self-efficacy and outcomes of exposure and response prevention for OCD. Journal of Affective Disorders, 353, 19–26. https://doi.org/https://doi.org/10.1016/j.jad.2024.02.091
Yasmin. A.N. (2020). Konstruksi Makna Love Self dan Mental Health Awareness bagi Army (Kelompok Penggemar BTS) terhadap Lagu dan Campaign Milik BTS . Jurnal Ilmu Komunikasi, 207-2011.
DOI: https://doi.org/10.21831/progcouns.v5i2.72934
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Supervised by:
Our journal indexed by:
ISSN 2722-6581 (print) || ISSN 2722-2012 (online)
ProgCouns Stats