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Vol 16, No 2 (2019) PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DENGAN RESPON ANAK SEBAGAI VARIABEL MODERATOR (Studi pada Keluarga Konsumen Toko Ritel di Yogyakarta ) Abstract  PDF
Nandika Reri Pradana, Wardana Wardana
 
Vol 15, No 2 (2018) PENGARUH GREEN PRODUCT DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI (Studi pada Konsumen Lampu Philips LED di Yogyakarta) Abstract  PDF
Muhammad Fuad Abdillah, Agung Utama
 
Vol 15, No 2 (2018) PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN(STUDI PADA PELANGGAN ALFAMIDI SUPER, JALAN KALIURANG, YOGYAKARTA) Abstract  PDF
Khurotul Aini, Penny Rahmawaty
 
Vol 12, No 1 (2015): Januari PENGARUH VARIASI PRODUK, HARGA, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN ULANG ROTI BREADTALK YOGYAKARTA Abstract  PDF
Penny Rahmawaty
 
Vol 17, No 2 (2020) ANALISIS PENGARUH PRODUK, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN Abstract  PDF
Taufan Hidayat
 
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