Strategies for Developing Thematic Tourism Villages Based on Agrarian Culture and Local Wisdom (Case Study of Pule Village, Madiun Regency)

Abstract

The development of thematic tourism villages based on agrarian culture and local wisdom holds strategic potential for strengthening destination identity and boosting the local economy. However, the sustainability of such programs is often hindered by reliance on specific events, as well as insufficient product innovation and governance. This study examines strategies for developing thematic tourism villages based on agrarian culture and local wisdom in Pule Village, Sawahan Subdistrict, Madiun Regency. A qualitative descriptive approach was used, involving in-depth interviews and observations. Informants included the village head, the tourism awareness group, and community groups. The findings indicate that: 1) The Rendengan Cultural Festival serves as the primary driver of tourism activities in the village; 2) Numerous constraints have led to a decline in tourism activities; 3) A thematic tourism village development strategy is needed to ensure tourism activities remain vibrant and sustainable.

The development of thematic tourism villages based on agrarian culture and local wisdom holds strategic potential for strengthening destination identity and boosting the local economy. However, the sustainability of such programs is often hindered by reliance on specific events, as well as insufficient product innovation and governance.

This study examines strategies for developing thematic tourism villages based on agrarian culture and local wisdom in Pule Village, Sawahan Subdistrict, Madiun Regency.

A qualitative descriptive approach was used, involving in-depth interviews and observations. Informants included the village head, the tourism awareness group, and community groups.

The findings indicate that: 1) The Rendengan Cultural Festival serves as the primary driver of tourism activities in the village; 2) Numerous constraints have led to a decline in tourism activities; 3) A thematic tourism village development strategy is needed to ensure tourism activities remain vibrant and sustainable.

The strategies formulated include establishing a thematic tourism village based on the agricultural calendar, developing cultural and local tradition-based educational tourism, and strengthening an experiential tourism approach that directly involves tourists in village life. This study contributes practical insights toward the development of a thematic tourism village rooted in agrarian culture and local wisdom.