Development of a Digital Pocketbook of Promotional Strategies for Wedding Organizer Services Through Wedding Expo

Abstract

The objectives to be achieved in this research are: 1) produce a digital pocketbook development design of a wedding organizer service promotion strategy through a wedding expo. 2) produce a digital pocketbook entitled "promotional strategy for wedding organizer services through wedding expo" 3) determine the feasibility of digital pocketbook development of promotional strategies for wedding organizer services. The research method uses Research and Development which will produce a Digital pocketbook. This research was conducted from February 1, 2023 to June 30, 2023. The method in this research uses the 4D development model, with the stages of define, design, develop, disseminate. The results of this study are; 1) Produce a digital pocketbook design developed with the 4D model 2) Produce a digital pocketbook entitled "Wedding Organizer Service Strategy Through Wedding Expo" containing material on wedding organizer promotion strategies, made using the premium canva application with the windows7 operating system, has 82 pages, is A6 in size, has a capacity of 9MB, has a full color blue color. 3) The results of this study obtained an assessment to the material expert validation of 96.32%, an assessment to the media expert of 84.37% and a limited scale test of 91.16%, then a broad scale test resulted in 88.5%. The overall result has a conclusion "Development of Digital Pocketbook of Wedding Organizer Service Strategy Through Wedding Expo" is very feasible.