The Application of Eco-Printed Natural Fibre Fabric In Upcycling Used Clothing As An Innovation In Sustainable Fashion

Abstract

The objectives of this research are: (1) To create an application of natural fibre ecoprint fabric combined with used clothing through the upcycling process; (2) To understand the process of making ecoprint fabric and upcycling techniques, from preparing tools and materials to producing the final product; (3) To understand how branding can be used to introduce products to the public and attract buyers. This scientific paper is a project on the application of natural fibre ecoprint fabric in the upcycling of used clothing as an innovation in sustainable fashion. The creation of designs involves several stages, such as (1) determining the pattern, (2) creating a mood board, (3) creating designs or sketches, (4) making patterns, (5) producing clothing, and (6) the marketing process. The method used in this research is R&D with the ADDIE method. This research uses a final project based on the consideration of transforming existing products into new products in collaboration with ecoprint fabric. This final project resulted in a collection of six clothing designs. Ecoprint fabric and used clothing are used to reduce fashion waste. The ecoprint fabric production process utilised environmentally friendly materials. The garments were divided into three colour schemes: two white garments, two blue garments, and two others with white and blue stripes. For branding activities, social media was used under the name @niluwarna