THE EFFECT OF SERVICE QUALITY ON PARTICIPANT SATISFACTION IN EDUCATIONAL OUTBOUND ACTIVITIES AT JEL EDUTAMA YOGYAKARTA
DOI:
https://doi.org/10.21831/jsrlm.v2i1.3225Keywords:
Service Quality, Participant Satisfaction, Educational Outbound, Jel-Edutama Yogyakarta.Abstract
This study aims to determine the quality of service, the level of participant satisfaction, and the effect of service quality on participant satisfaction in educational outbound activities at Jel-Edutama Yogyakarta. The study used a quantitative descriptive method with service quality as the independent variable and participant satisfaction as the dependent variable. Data were collected through observation, unstructured interviews, questionnaires, and documentation of 100 respondents selected using a purposive sampling technique. The research instrument was declared valid with 29 valid and reliable questions with a Cronbach's Alpha value of 0.936 for service quality and 0.910 for participant satisfaction. Data analysis using simple linear regression showed that service quality had a positive and significant effect on participant satisfaction, indicated by a regression coefficient of 0.795, a t-value of 36.425, and a significance value of 0.000 (<0.05). In addition, the Standardized Coefficients Beta value of 0.965 indicates a very strong relationship between service quality and participant satisfaction, so that the better the quality of service provided, the higher the level of participant satisfaction in educational outbound activities at Jel-Edutama Yogyakarta.
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