STYLE EXPLORATION OF VINTAGE COQUETTE WITH APPLIQUE EMBROIDERY ON THE MALAY KURUNG DRESS

Abstract

The purpose of writing this final project to: 1) create the designs for a collection exploring vintage coquette style with applique embroidery on Malay kurung clothes, 2) carry out the production process for the exploration of the vintage coquette style with applique embroidery  on Malay kurung clothes, and 3) carry out the branding process for the exploration of the  vintage coquette style with applique embroidery on Malay kurung clothes for the target market. Process of making the product exploring the vintage coquette style with applique embroidery on Malay kurung clothes goes through several stages, including 1) identifying the market, 2) mind-mapping the design, 3) creating the design, 4) creating patterns, 5) production process, and product branding. Final project, a collection of clothing consisting of 6 sets of Malay kurung clothing has been produced. The collection incorporates soft colorued crinkle and brocade materials and ribbon details on each clothing that gives a simple impression but looks elegant and feminine due to the application of the vintage coquette style with embossed thread decoration and thread and ribbon in the application of applique embroidery. Product branding is done through social media Instagram, TikTok and YouTube under the account of @by palupi.