BONEKA BARBIE: ANTARA ETOS KEMANDIRIAN DAN BUDAYA MATERIALISME

 Eko Rujito

Abstract


Barbie doll has become an icon of American culture because she quickly and accurately represents the values of American culture. This function can be run properly because of its flexible, adaptive, and fashionable character. She is not only a symbol of independence and freedom and representation of cultural materialism, but also an "historical record" the American social culture since the post-World War 2. She describes the social changes that occurred in America, even played a role in influencing social change is. Barbie also has a function as a representation of human demands to be an ideal figure, especially women, especially on matters that are completely material. This paper will try to elaborate the correlation of the doll and American ethics of self-reliance and materialism. By doing this, this paper assumes that there is an embodiment of values in Barbie Doll. In the last part of the discussion, the paper tries to trace the “global effect’ of Barbie Doll and how it has shaped common perception of one of basic female desire; being beautiful

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