User Experience Design Practices in Industry (Case Study from Indonesian Information Technology Companies)

Isnan Nugraha, UIN Sunan Kalijaga Yogyakarta, Indonesia
Agung Fatwanto, UIN Sunan Kalijaga Yogyakarta, Indonesia


User Experience (UX) is a term that has received a lot of attention in the last decade. The number of industries whose consider the importance of implementing the UX design process within their development cycle has increased. Therefore, we think it is  important to investigate how UX design processes are implemented in the industries. In this research, we take a qualitative approach with descriptive methods by investigating six information technology companies in Indonesia. As a result, we found that most of these information technology companies implement the UX design process as part of their operation and consider that the UX design process is an important part of software development. Each company has its order and priorities in regard to the UX design processes and only follows their established UX design process framework in order to meet their product development requirements. We also found that there are different UX design process approaches from these six companies.


user experience, UX, awareness, usability, industry

Full Text:



G. T. Yargın, S. Süner, and A. Günay, “Modelling User Experience: Integrating User Experience Research Into Design Education,” p. 10, 2018.

T. Ovad and L. B. Larsen, “The Prevalence of UX Design in Agile Development Processes in Industry,” in 2015 Agile Conference, National Harbor, MD, USA, Aug. 2015, pp. 40–49, doi: 10.1109/Agile.2015.13.

W. Xu, “User Experience Design: Beyond User Interface Design and Usability,” in Ergonomics - A Systems Approach, I. L. Nunes, Ed. InTech, 2012.

C. Ardito, P. Buono, D. Caivano, M. F. Costabile, and R. Lanzilotti, “Investigating and promoting UX practice in industry: An experimental study,” Int. J. Hum.-Comput. Stud., vol. 72, no. 6, pp. 542–551, Jun. 2014, doi: 10.1016/j.ijhcs.2013.10.004.

L. A. M. Zaina, H. Sharp, and L. Barroca, “UX information in the daily work of an agile team: A distributed cognition analysis,” Int. J. Hum.-Comput. Stud., vol. 147, p. 102574, Mar. 2021, doi: 10.1016/j.ijhcs.2020.102574.

D. Saffer, Designing for interaction: creating innovative applications and devices, 2nd ed. Berkeley, CA: New Riders, 2010.

M. L. Wong, C. W. Khong, and H. Thwaites, “Applied UX and UCD Design Process in Interface Design,” Procedia - Soc. Behav. Sci., vol. 51, pp. 703–708, 2012, doi: 10.1016/j.sbspro.2012.08.228.

L. C. Yee, J. Grundy, K. von Baggo, A. Cain, and R. Vasa, “Evaluating an Open Learner Model Visualisation Prototype Tool with User eXperience Metrics,” in 2018 25th Australasian Software Engineering Conference (ASWEC), Adelaide, SA, Nov. 2018, pp. 51–60, doi: 10.1109/ASWEC.2018.00015.

“ISO 9241-210:2019(en), Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems.” (accessed Apr. 21, 2021).

A. Hinderks, M. Schrepp, F. J. Domínguez Mayo, M. J. Escalona, and J. Thomaschewski, “Developing a UX KPI based on the user experience questionnaire,” Comput. Stand. Interfaces, vol. 65, pp. 38–44, Jul. 2019, doi: 10.1016/j.csi.2019.01.007.

P. Kashfi, R. Feldt, and A. Nilsson, “Integrating UX principles and practices into software development organizations: A case study of influencing events,” J. Syst. Softw., vol. 154, pp. 37–58, Aug. 2019, doi: 10.1016/j.jss.2019.03.066.

R. Hartson and P. Pyla, “Affordances in UX Design,” in The UX Book, Elsevier, 2019, pp. 651–693.

M. Holstein, “User Experience Design,” in iPhone App Design for Entrepreneurs, Berkeley, CA: Apress, 2019, pp. 59–74.

R. Hartson and P. Pyla, “The Wheel: UX Processes, Lifecycles, Methods, and Techniques,” in The UX Book, Elsevier, 2019, pp. 27–48.

D. Sward and G. Macarthur, “Making The User Experience a Business Strategy,” presented at the Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK, Sep. 2007, doi: 10.14236/ewic/HCI2007.95.

S. Lauesen, “Usability Engineering in Industrial Practice,” in Human-Computer Interaction INTERACT ’97, S. Howard, J. Hammond, and G. Lindgaard, Eds. Boston, MA: Springer US, 1997, pp. 15–22.

B. Bygstad, G. Ghinea, and E. Brevik, “Software development methods and usability: Perspectives from a survey in the software industry in Norway,” Interact. Comput., vol. 20, no. 3, pp. 375–385, May 2008, doi: 10.1016/j.intcom.2007.12.001.

T. Silva da Silva, M. Selbach Silveira, F. Maurer, and T. Hellmann, “User Experience Design and Agile Development: From Theory to Practice,” J. Softw. Eng. Appl., vol. 05, no. 10, pp. 743–751, 2012, doi: 10.4236/jsea.2012.510087.

H. Nassaji, “Qualitative and descriptive research: Data type versus data analysis,” Lang. Teach. Res., vol. 19, no. 2, pp. 129–132, Mar. 2015, doi: 10.1177/1362168815572747.

R. K. Yin, “The Case Study as a Serious Research Strategy,” p. 18.

H. Denton, C. Dannreuther, and K. Aranda, “Researching at sea: Exploring the ‘swim-along’ interview method.,” Health Place, vol. 67, p. 102466, Jan. 2021, doi: 10.1016/j.healthplace.2020.102466.

A. Ananjeva, J. S. Persson, and A. Bruun, “Integrating UX work with agile development through user stories: An action research study in a small software company,” J. Syst. Softw., vol. 170, p. 110785, Dec. 2020, doi: 10.1016/j.jss.2020.110785.

J. S. Persson, A. Bruun, and P. A. Nielsen, “Agility for UX and Development: A Case Study,” p. 7.

J. Ferreira, H. Sharp, and H. Robinson, “User experience design and agile development: managing cooperation through articulation work,” Softw. Pract. Exp., vol. 41, no. 9, pp. 963–974, Aug. 2011, doi: 10.1002/spe.1012.

M. Najafi and L. Toyoshiba, “Two Case Studies of User Experience Design and Agile Development,” p. 6.



  • There are currently no refbacks.

Copyright (c) 2021 Elinvo (Electronics, Informatics, and Vocational Education)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Our Journal indexed by:

ISSN 2477-2399 (online) || ISSN 2580-6424 (print)

View My Stats

Flag Counter