PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA
M Ananto,
Andre Reza,
Abstract
Abstract
The aim of this research is to reveal the perception of the consumers in Yogyakarta
towards organic food. This research used a quantitative descriptive method
with 118 respondents using a judgemental sampling technique. The consumers’
perception toward organic food is referred to the perception toward health, quality,
price, and food safety. The findings show that consumers in Yogyakarta have a high
perception of organic food which is good for health as it has higher nutrition, can keep
and increase the body imune.
The aim of this research is to reveal the perception of the consumers in Yogyakarta
towards organic food. This research used a quantitative descriptive method
with 118 respondents using a judgemental sampling technique. The consumers’
perception toward organic food is referred to the perception toward health, quality,
price, and food safety. The findings show that consumers in Yogyakarta have a high
perception of organic food which is good for health as it has higher nutrition, can keep
and increase the body imune.
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