Email this article Elements, functions, and linguistic forms of the discourse structure in Indonesian food vlogs
I Dewa Putu Wijana, Universitas Gadjah Mada, Indonesia
Tofan Dwi Hardjanto, Universitas Gadjah Mada, Indonesia
Abstract
The study is aimed at identifying the elements, functions, and language forms of the discourse structure of the food vlogs of four Indonesian YouTubers. The study used the descriptive qualitative research design. Data sources were 16 videos of four Indonesian vloggers Nex Carlos, Mgdalenaf, Ria SW, and Tanboy Kun. Data were in the forms of utterances in the food vlogs. The research instrumens were human instruments, hardware tools and software devices. Data were elicited by the techniques of recording, transcribing, reading, and note taking. Data were analyzed by using the distribution and comparison techniques. Data validity was appraised by minute observation, triangulation, and peer reviews. Results are as follows. First, the structural elements of the food vlog discourse are opening, content, and closing. Second, functions that are found in the three elements are building interaction with viewers, presenting preliminary information of videos, introducing topics, asking viewers to watch videos to the end, informing about the location of the food being reviewed, describing the food being reviewed, giving comments concerning the food being reviewed, recommending the food/food place, asking viewers to give responses, and thanking reviewers. Third, linguistic features being used in each discourse element and structural function of the food vlog discourse are greetings, usernames or YouTube channels, lexicon referring to location, time and directions, and food being reviewed. Fourth, speech acts used in the discourse include assertive illocutionary acts for informing, directive illocutionary acts for requesting and recommending, and expressive illocutionary acts for praising, criticizing, and thanking. Code mixing is used in the discourse to create informal and relaxing situation and atmosphere.
Keywords
References
Aliva, F., Radha, S., & Ismatul, K. (2020). A study of gender differences on food reviewing: A systemic functional grammar approach. Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST), 151-154. https://www.atlantis-press.com/proceedings/bicmst-20/125945346
Almaira, S. & Fachira, I. (2022). The impact of food-battle video content: A case of athasyia youtube channel. International Journal of Business and Economy, 4 (3), 154-169, https://myjms.mohe.gov.my/index.php/ijbec/article/view/19614
Alwi, H., Dardjowidjojo, S., Lapoliwa, H., & Moeliono, A.M. (2010). Tata bahasa baku bahasa indonesia. Balai Pustaka.
Aslinda & Syahyahya, L. (2007). Pengantar sosiolinguistik. Refika Aditama.
Azizah, H. & Efendi, A.N. (2020). Struktur wacana dalam iklan bukalapak (teori van dijk). Jurnal Fenomena, 3 (2), 127-141. https://doi.org/10.25139/fn.v3i2.2827
Chaer, A. (2007). Linguistik umum. Rineka Cipta.
Chandra, E. (2017). Youtube, citra media informasi interaktif atau media penyampaian aspirasi pribadi. Jurnal Muara: Ilmu Sosial, Humaniora, dan Seni, 1 (2), 406-417. https://doi.org/10.24912/jmishumsen.v1i2.1035
Cioban, S., & Hatos, A. (2019). The analysis of teenagers’ vlogging preferences in educational research. Revista Romaneasca Pentru Educatie Multidimensionala, 11(2), 38-58. Doi:10.18662/rrem/116
Effendy, R., Wulandari, P. A., Setiyaningsih, L. A., & Mariani, A. (2021). Mengglobalkan makanan tradisional lewat media sosial youtube sebagai budaya tandingan (Studi food vlogger nex carlos sebagai media promosi kuliner lokal). Jurnal Nomosleca, 7(1), 148-159. https://doi.org/10.26905/nomosleca.v7i2.6581
Gao, W. E. N., Tian, Y., & Huang, T. (2010). Vlogging : A survey of videoblogging technology on the web. ACM Computing Surveys, 42(4). https://doi.org/10.1145/1749603.1749606
Himyati, E. (2017). Iklan baris lowongan pekerjaan di harian padang ekspres: kajian wacana. Jurnal Salingka: Majalah Ilmiah Bahasa dan Sastra, 14 (2)7 151-164 . https://doi.org/10.26499/salingka.v14i2.158
Kridalaksana, H. (1993). Kamus linguistik. Gramedia Pustaka Utama.
Lacsina, N.E.H. (2023). Unveiling the art of food vlogging: A multimodal discourse analysis of food review vlogs. International Journal of Linguisticsand Translation Studies, 4 (2), 11-25. https://doi.org/10.36892/ijlts.v4i2.319
Lee, J.E. & Watkins, B. (2016). YouTube vloggers' inflfluence on consumer luxury brand perceptions and intentions. Journal of Business Research , 04.171 , 1-8. http://dx.doi.org/10.1016/j.jbusres.
Levinson, S. (1992). Pragmatik. Cambridge University Press
Levy, M. & Weitz, B.A. (2007). Retailing management (6th edition). McGraw Hill Internasional
Luxemburg, J. V. (1984). Pengantar ilmu sastra. Terjemahan Dick Hartoko. PT Gramedia.
Maldin, S. A., Reza, S., & Rezeki, I. (2018). Stepping up the english speaking proficiency of hospitality students through video blogs ( Vlog s ). International Conference on Languages and Arts (ICLA 2017), 148(Icla 2017), 58–63. https://doi.org/https://dx.doi.org/10.2991/icla-17.2018.11
Moleong, L J. (2017). Metodologi penelitian kualitatif. Remaja Rosdakarya.
Nababan, P. W. J. (1993). Sosiolinguistik: Suatu pengantar. Gramedia Pustaka Utama.
Nirmala, F.N., Febriyanti, & Chamalah, E. (2020). Campur kode dalam tuturan video blog youtube agung hapsah “Fintech”. Kredo: Jurnal Ilmiah Bahasa dan Sastra, 4(1), 97-111. https://jurnal.umk.ac.id/index.php/kredo/index
Nurhayati, E. & Prasetiyo, A.B. (2022). Variasi tindak ilokusi dalam tuturan food vlogger farida nurhan di youtube. Barista: Jurnal Kajian Bahasa dan Pariwisata, 9(1), 31-45. DOI: 10.34013/barista.v9i01.647
Ohoiwutun, P. (1997). Sosiolinguistik: Memahami bahasa dalam konteks masyarakat dan kebudayaan. Kesaint Blanc.
Praditya, D. (2018). 3 fakta menarik tentang perkembangan YouTube di indonesia”. https://id.techinasia.com/ website: https://id.techinasia.com/fakta- perkembangan-youtube-di-indonesia
Pradinta, S.N., Ambarwati, R., & Kuswardani, Y. 2020. Code mixing analysis used in ria sw youtube channel. English Teaching Journal: A journal of English Literature, Linguistics, and Education, 10 (1), 17-29. DOI: 10.25273/etj.v10i1.12180
Prastya, D. (2022). Jumlah pengguna media sosial indonesia capai 191,4 juta per 2022. https://www.suara.com/tekno/2022/02/23/191809/jumlahpengguna-media-sosial-indonesia-capai-1914-juta-per-2022
Raby, R., Caron, C., Théwissen‐LeBlanc, S., Prioletta, J., & Mitchell, C. (2018). Vlogging on youtube: The online, political engagement of young canadians advocating for social change. Journal of Youth Studies, 21 (4), 497-514. https://doi.org./10.1080/13676261.2017.1394995
Ramlan, M. (2005). Ilmu bahasa indonesia sintaksis. CV.Karyono.
Ramlan. M.(2001). Morfologi: suatu tinjauan deskriptif. CV Karyono.
Reinke, R. and Todd, A. (2016). “Cute girl in wheelchair—why?: cripping youtube. transformations: The Journal of Inclusive Scholarship and Pedagogy, 25 (2), 168-174. https://www.jstor.org/stable/10.5325/trajinscschped.25.2.0168
Retnosari, I.E. (2023). Tuturan youtuber dalam konten kuliner: Kajian sosiolinguistik. Buana Sastra: Jurnal Bahasa, Susastra, dan Pembelajarannya. 10 (2), 78-94. https://doi.org/10.36456/bastra.vol10.no2.a8732
Rokhmansyah, A., Rijal, S., & Purwanti. (2018). Bahasa indonesia untuk perguruan tinggi. Unnes Press.
Safko, Lon. (2012). The social media bible: Tactics, tools & strategies for business success. John Wiley & Sons, Inc.
Sanjaya, W. (2006). Strategi pembelajaran. Prenada Media.
Saragih, R., Sembiring, S., & Kudadiri, A. (2024). Campur kode dalam video youtube warintil official: Kajian sosiolinguistik. Jurnal Review Pendidikan Dan Pengajaran (JRPP), 7(2), 4435–4445. https://doi.org/10.31004/jrpp.v7i2.27128
Searle, J. R. (1969). Speech acts: An essay in the philosophy of language. Cambridge University Press.
Suandi, I.N. (2014). Sosiolinguistik. Graha Ilmu.
Sudaryanto. (1993). Metode dan aneka teknik analisis bahasa: Pengantar penelitian wahana kebudayaan secara linguistis. Duta Wacana University Press
Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif, dan r & d. Alfabeta.
Sukesti, R. (2020). “Teks “Nah Ini Dia” di poskota news kajian pada struktur dan gaya bahasa”. Jurnal Widyaparwa, Vol. 48, No.2, Desember 2020. https://doi.org/10.26499/wdprw.v48i2.648
Sumarlam. (2008). Teori dan praktik analisis wacana. Pustaka Cakra.
Suwandi, S. (2008). Serba linguistik (mengupas pelbagai praktik berbahasa). UNS Press.
Suwito. (1983). Sosiolinguistik: teori dan problem. Henary Offset.
Tripathi, J., De Vries, R.A.J., & Lemke, M. (2022). The three-step persuasion model on YouTube: A Grounded Theory Study on Persuasion in The Protein Supplements Industry. AI for Human Learning and Behavior Change, vol. 5, 1-6. https://doi.org/10.3389/frai.2022.838377.
Ulfiana, E. (2021). Indonesian-English code mixing in ria SW’s video blog. Leksema: Jurnal Bahasa dan Sastra, 6 (2), 115-124. https://doi.org/10.22515/ljbs.v6i2.3371
Van Dijk., T. A. (1980). Macrostructures: An interdisciplinary studi of global structure in discourse, interaction, and cognition. Lawrence Erlbaum Associates Publishers.
Wibowo, R.M. & Retnaningsih, A. (2015). Dinamika bentuk-bentuk sapaan sebagai refleksi sikap berbahasa masyarakat indonesia. Humaniora, 27(3), 269-282. https://doi.org/10.22146/jh.10587.
DOI: https://doi.org/10.21831/ltr.v23i3.77611
Refbacks
- There are currently no refbacks.
______________________
__________________________________________________________________________________________________
Litera Journal is published by the Faculty of Languages, Arts, and Culture Universitas Negeri Yogyakarta in collaboration with Himpunan Sarjana Kesusasteraan Indonesia (HISKI)
The International Journal of Linguistic, Literature, and Its Teaching at http://http://journal.uny.ac.id/index.php/litera/ is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
__________________________________________________________________________________________________