LABELING KEMASAN SEBAGAI UPAYA PENGEMBANGAN PEMASARAN KERIPIK SALAK PONDOH PADA KELOMPOK WANITA TANI SRIKANDI DAN KARYA BHAKTI

Authors

  • Eri Yusnita Arvianti Universitas Tribhuwana Tunggadewi Malang
  • Poppy Indrihastuti Universitas Tribhuwana Tunggadewi Malang
  • Retno Ayu Dewi Novitawati Universitas Tribhuwana Tunggadewi Malang

DOI:

https://doi.org/10.21831/ino.v22i1.17298

Keywords:

pemasaran, pengemasan, labeling

Abstract

Salak pondoh merupakan salah satu jenis buah salak yang cukup diminati masyarakat. Kegiatan pengabdian berupa Iptek bagi Masyarakat (IbM) kepada kelompok wanita tani Srikandi dan Karya Bhakti dilakukan dengan tujuan untuk meningkatkan keterampilan produksi, pengemasan, dan pemasaran guna menunjang omset penjualan dan nilai tambah keripik salak yang sedang mereka usahakan. Metode yang digunakan dalam pengabdian ini adalah metode pendampingan dan pendidikan kepada masyarakat setempat, khususnya bagi anggota kelompok wanita tani Srikandi dan Karya Bhakti. Hasil pengabdian ini adalah telah diterapkan mesin pengolah vacuum frying, branding pengemasan, dan labeling pada produk keripik salak pondoh.

References

Anonim. 2014. Mesin Produksi Keripik Buah.http://www.vacuumfrying.com. [25 Mei 2011].

Sudiyono, A. 2004. Pemasaran Pertanian. UMM Press, Malang

Soekartawi. 2005. Pengantar Teori Agroindustri. PT. Raja Grafindo Persada.Jakarta.

Tjiptono, F. 1999. Strategi Pemasaran. Yogyakarta: Andi Offset.

Wibowo, Singgih. 2013. Pedoman Pengelolaan Perusahaan Kecil. Penebar Swadaya. Jakarta

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Published

2020-03-04

How to Cite

[1]
Arvianti, E.Y. et al. 2020. LABELING KEMASAN SEBAGAI UPAYA PENGEMBANGAN PEMASARAN KERIPIK SALAK PONDOH PADA KELOMPOK WANITA TANI SRIKANDI DAN KARYA BHAKTI. INOTEKS: Jurnal Inovasi Ilmu Pengetahuan,Teknologi, dan Seni. 22, 1 (Mar. 2020), 12–17. DOI:https://doi.org/10.21831/ino.v22i1.17298.

Issue

Vol. 22 No. 1 (2018)

Section

Articles

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