INNOVATION OF ECOPRINT BACKPACK WITH PATCHWORK TECHNIQUE

Abstract

The aims of final project were to create a patchwork ecoprint backpack design, produced patchwork ecoprint backpacks, and carry out the branding of the patchwork ecoprint backpack effectively. The ecoprint backpack production process involved production planning, sourcing ideas, and product concept planning. Subsequently, the production stages included making ecoprints, creating designs, developing patterns, and applying production technology. The process concluded with marketing efforts, using the brand "Gotekai" for branding. The final project results showed that the ecoprint backpack design was created using a combination of patchwork techniques, inspired by the colour changes of leaves in plants. Six ecoprint backpacks were produced, with three different collections based on colour and ecoprint techniques. The ecoprint backpacks were branded through social media platforms such as WhatsApp, Instagram, Shopee, and YouTube.