Putriningrum, V. and Rahayu, S. (2026) “The Influence of Promotions, Ease of Use, and E-WOM on the Intention to Purchase Movie Tickets Through Tix.id (A Study of Millennials and Generation Z in Gunungkidul)”, Journal of Marketing Management Research (JMMR), 2(1), pp. 49–59. doi: 10.21831/jmmr.v2i1.3267.