EVITA SALMA UTAMI; SUNARTA. ANALYSIS OF FACTORS THAT INFLUENCE PURCHASE INTENTION IN SAMSUNG SMARTPHONES. Journal of Marketing Management Research (JMMR), [S. l.], v. 1, n. 1, p. 19–29, 2025. Disponível em: https://journal.uny.ac.id/publications/jmmr/article/view/950. Acesso em: 4 jul. 2025.